It’s important to continuously keep an eye on your online business reputation. Doing so will ensure that you are on top of responding to feedback both positive and negative at all times. Pulling an audit of your online business reputation doesn’t have to be tricky. By planning ahead, and creating a relevant list of places to review for your business, you can ensure that you are always on top of the conversation surrounding your business.
Here are the top 6 places to audit your online business reputation:
The first top place to audit your online business reputation is a no-brainer – Google. All businesses that can be searched are also capable of being reviewed. This means that keeping an eye on your Google reviews is an imperative part of managing your business reputation. Setting up Google Alerts with your company name and other key company keywords will help you be the first to know when someone mentions your company online. This will help you be in-the-know immediately with all conversations surrounding your brand.
2. Online Review Sites – Yelp, Yellow Pages, TripAdvisor, Angie’s List, etc.
Depending on your industry, there are a variety of different online review sites that you will need to keep your eye on as well. Some general review sites to view to audit your online business reputation are Yelp and Yellow pages for example. Then, depending on your industry and whether your company is product or service based, there are a massive variety of other review sites that you should consider for your online business reputation audit. For example, if you are a service-based company, you could consider keeping up with Angie’s List. Of if your company is tourist focussed you’ll want to analyze TripAdvisor. Make note of those that directly review companies in your industry and add them to your online business reputation audit list.
A third place to audit your online business reputation is using the Better Business Bureau. The Better Business Bureau is a non-profit organization that assesses the trustworthiness of companies throughout the United States. The better business bureau holds basic information about your company as well as hosts reviews left by customers. Based on the information gathered and reviews left your business is rewarded a rating on an A+ to F grading scale. It’s important to keep up with this information to ensure that you remain rated as a high grade as it’s used by consumers for reference during their company research.
4. Social Media Platforms
Every company should have a social media strategy. This strategy should include social platforms that have an impact on your target audience. One piece to a strong social media strategy is collecting and managing reviews. The reviews and comments you receive should be considered when you audit your online business reputation. This feedback will give you a well-rounded insight on how your customers perceive you, and what conversations have been started surrounding your brand.
5. Top Content Comments
Another place to review for your online business reputation audit is comments on your website’s content. Not all companies will have this, however if your company has a blog or news section on your website that allows for comments it’s an important area to monitor. Not only will this allow you to build rapport with your audience, it will also allow you to address any negative comments that appear on your content right away. There are comment widgets you can place on your blog posts, like Disqus for example, that have a moderation platform that allows you to stay on top on the comments.
6. On-site Testimonials and Customer Feedback
The final place to audit your online business reputation is analyzing your own testimonials and feedback from your current customer base. Assessing user experience at all stages of your sales process will ensure that you have a good idea about what your company does well and what needs some improvement. Using a testimonial collection platform will allow you to address negative feedback immediately and showcase the positive social proof left by your customers directly on your website and social media pages. This, in turn, gives you complete proactive control of the conversation.
By auditing your online business reputation in these 6 places you can ensure that you stay on top of how the world views your brand. This will allow you to be in control of the conversation, whether that’s positive or negative, keeping your business on the right foot. What other places do you audit to keep up with your online business reputation? Let us know in the comments!