Since 2016, video marketing has seen exponential growth. Marketers are finding creative and unique ways to incorporate videos into their strategies. One way to use video is with customer testimonials. Testimonial videos come in many forms and can vary in how much they cost to make. In this blog, we’ll take a look at what a testimonial video may cost, ranging from $0 – $15,000.
What Does a Testimonial Video Cost?
The cost to make customer testimonial videos will vary depending on multiple factors. Do you want the video to look professional and include a b-roll? Or, are you looking for a more simplistic approach with user-generated videos? To better understand what it costs to make these videos, we’ll take a look at two types of testimonial videos: Professional and User-Generated.
Professional Testimonial Video Cost
Professional testimonial videos are the most expensive. In this case, you’re hiring a local videographer or a videography team to organize, interview, record, and edit the video testimonial. The prices can range anywhere from $800-$15,000 to cover the costs of the video crew, equipment, b-roll, post-production, and so on.
You’re probably wondering, “why such a large range in cost?” When it comes to professional videographers, you may have the option to shoot on-site or remotely. Let’s break these two options down to get an in-depth look at what they can offer, along with the pros and cons.
On-site testimonial video services are the most expensive. These will typically cost between $3,500 – $15,000 to pay a professional videography crew to organize, record, and edit your video. There are also fees to use the professional service as they invest in expensive recording equipment and editing software.
If you’re hiring a team outside of your local area, additional travel fees may be associated with the cost. You’ll be receiving quality over quantity with an on-site professional video testimonial service. This option may be a good choice if you’re looking to obtain one well-produced customer video testimonial.
Demo Duck offers professional on-site testimonial video services with costs starting at around $12,000. The process can take 6-8 weeks to produce, and you’ll receive one customer testimonial video. Below is one example of a customer story produced by Demo Duck.
- Professional quality video
- There is usually little to no work on your end – more time to focus on your business
- Very expensive
- Usually, only one video with 1-3 customers
- The entire process can take up to 2 months
Remote customer video testimonials involve hiring a professional to organize and interview your customers through an online meeting service like Zoom or Google Meet. In this case, there are no travel costs and the production costs are a lot cheaper. Prices for remote video testimonials are often around $800 – $3,000.
According to Testimonial Hero, customers record themselves on their smartphone while interviewing with the professional team through a separate video chat on a laptop. This ensures the highest quality video is recorded. The professional team will then take the raw footage and create a 1-3 minute video to be used by your business.
- Less expensive, but still receiving top quality video editing
- Little to no work on your end – the professional team arranges often arranges everything
- No extra equipment or on-site coordination
- The process can still take up to a month to complete
- You only receive one video
The on-site and remote customer testimonial videos are great options when looking for professional quality video testimonials. However, professional quality comes at a high cost and does not always show the true authentic experience your customers have with your brand. This is where user-generated video testimonials come in.
User-Generated Testimonial Video Cost
User-generated testimonial videos are often raw, authentic, and affordable. Rather than hiring a professional to record on-site or remote, the customer records themselves with their device. The customer will then send their video to the business with their consent to use it for marketing purposes.
User-generated video testimonials can be created for free without downloading any software or using a service. However, we highly recommend leveraging a customer feedback service to simplify the process. With a platform designed for collecting testimonial videos, like Boast, you can request, collect, and manage your praise all in one place.
Boast is the all-in-one platform for customer feedback, including testimonial videos. With Boast’s Plus plan at $50/month (billed annually), you can collect up to 600 responses per year in high definition. At a fraction of the cost, you’ll be able to gather hundreds of testimonials. Not only that, but you’ll be able to include your testimonial videos, reviews, and feedback instantly to your website and social media.
User-generated video testimonials are powerful because people trust other people, even if they’re a stranger. This is not to say a professionally edited testimonial video will not be impactful, but it’s not something that can easily be shared on social media. Social media is a great place to make meaningful connections with your audience, so it’s essential to share your customer’s stories about your social channels.
- Authentic video directly from the customer – recorded from the comfort of their own home
- Affordable plans
- Collect multiple videos (instead of just 1-3)
- Tools to manage and instantly share your video testimonials to your website and social media
- Unedited/raw video – but the video can be edited in the software or on a site like Canva
Which Option is Best for Me?
Ultimately, it will depend on your budget, the quality of video you’re looking for, and how many testimonial videos you need. If you’re looking for 1-3 professionally edited videos, opting for the professional videographer crew might be for you. On the other hand, if you’d like to collect a library of praise from many customers that can easily be managed and shared, we recommend choosing an option like Boast.
Posted in: Social Proof