Category: Customer Loyalty

Word-of-mouth is one of the most powerful forms of marketing. In fact, 92% of consumers trust recommendations from friends and family over paid advertising. Marketers can guide these conversations by pinpointing who their promoters are using an NPS or Net Promoter Score. In this blog post, we’ll explain what is NPS and why marketers should…

What do you remember the most about a brand? For most, it all comes down to the experience. The customer experience helps build trust in your brand and drives revenue. Businesses can measure the customer experience through metrics to understand what’s going well and what needs work. In this blog, we take an in-depth look…

Your happy clients are some of your most valuable brand ambassadors. By following up with your clients after a successful close, you can make the experience especially memorable. This will increase the chances that your clients will recommend you when their friends and family are looking for a Realtor. We wrote the Realtor’s post-close follow-up…

Happy clients are an essential part of any business, but especially important in real estate. Happy clients are more likely to complete a home sale, but also more likely to recommend you to friends, family and colleagues. Communication is key to make sure your clients are happy, but you also don’t want to overwhelm your…

Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. Brand evangelists are your most valuable customers—they enthusiastically recommend your brand simply because they enjoy it, which is the most valuable type of free advertising. Not everyone can or will become a brand evangelist, and…

What is customer loyalty? Can the relationship between a business and its customers be well-defined? And, if it can be, is it valuable to do so? Customer loyalty can be complex, but research, as well as examples from well-known brands, can tell us what customer loyalty is, and that it matters. A high level of…

Whether you’re in a niche industry or you have thousands of other competitors, maintaining an active relationship with your customers is crucial to business growth. More often than not we see companies pouring their time, energy and money into acquiring new customers but they’re missing out on their biggest market of all – their customers. After all,…