Category: Customer Loyalty

Customer Loyalty

What is Brand Evangelism and How Can You Inspire It?

By Sam Stemler on January 21, 2020

Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. Brand evangelists are your most valuable customers—they enthusiastically recommend your brand simply because they enjoy it, which is the most valuable type of free advertising. Not everyone can or will become a brand evangelist, and… Continue reading →

Customer Loyalty

What is Customer Loyalty and Why Does It Matter?

By Sam Stemler on January 14, 2020

What is customer loyalty? Can the relationship between a business and its customers be well-defined? And, if it can be, is it valuable to do so? Customer loyalty can be complex, but research, as well as examples from well-known brands, can tell us what customer loyalty is, and that it matters. A high level of… Continue reading →

Customer Loyalty

12 User Generated Content Campaign Examples From Big Brands

By Kelsey Taber on August 16, 2016

Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. This makes user generated content—videos, photos or comments from your customers—even more valuable. Millennials produce and respond to user generated  content examples… Continue reading →

Customer Loyalty

5 Simple & Effective Ways to Nurture Customers into Lifelong Fans

By boast-admin-user on January 27, 2015

Whether you’re in a niche industry or you have thousands of other competitors, maintaining an active relationship with your customers is crucial to business growth. More often than not we see companies pouring their time, energy and money into acquiring new customers but they’re missing out on their biggest market of all – their customers. After all,… Continue reading →