Category: Sales & Marketing

When researching a new product, do you find yourself jumping straight to the reviews? Well, you’re not alone. Most people want to know how the product has worked for others before buying it for themselves. What you’re searching for is social proof. Continue reading to learn more about social proof and why it’s so powerful…

Have you ever received an email from a colleague, but you weren’t sure how to interpret the emotion or tone in the words they shared? Identifying the sentiment behind text can be challenging. This is especially true for online customer reviews, social media posts, and email communication. To best understand the emotional connection between your…

Over the last two years, marketing has drastically evolved through the COVID-19 Pandemic. We’ve seen significant shifts towards digital marketing, user privacy, AI, and more. If your business wants to stay competitive, embracing marketing trends is a must. As we look towards the new year, here are 22 marketing trends to be on the lookout…

When researching a new product or service, consumers often rely on what other people have to say. They want to see proof that the product or service does what the brand claims it can do. Making promises to prospects is no longer enough, consumers need proof – social proof. In this blog, we’ll discuss what…

There are 2.8 billion people active on Facebook every month, making Facebook the largest social network globally. If you’re looking to connect with your audience online, generate leads, and increase sales, leveraging Facebook and its ad platform is essential. Keep reading to learn more about why your business should be using Facebook, and we’ll share…

Video marketing has been on the rise since 2016 and will continue to grow. All businesses, large or small, should be leveraging video marketing to acquire brand awareness, bring in new leads, and convert leads to clients. This is especially true for health and wellness brands as your consumers rely on visualizations to understand how…

Promoting an online course is no easy feat as the market continues to grow. Many course creators have turned to social media as their primary marketing tool. With billions of users on social media, course creators have found success in using social media to promote their online course. Today, we’ll be sharing 9 ways you…

The best way to sell your online course is with a marketing campaign and a strong landing page. Your online course landing page should include the right elements and follow your brand to optimize conversion rates. But, what makes up a good landing page? Below are 6 examples of online course landing pages that you…

As an entrepreneur, online courses are excellent for sharing your knowledge and expertise in your niche. It’s also a great way to generate extra revenue – if you market the course well. In order to stand out among all the competitors, you need to be able to show the value in your course. One way…