Category: Sales & Marketing

The best way to sell your online course is with a marketing campaign and a strong landing page. Your online course landing page should include the right elements and follow your brand to optimize conversion rates. But, what makes up a good landing page? Below are 6 examples of online course landing pages that you…

As an entrepreneur, online courses are excellent for sharing your knowledge and expertise in your niche. It’s also a great way to generate extra revenue – if you market the course well. In order to stand out among all the competitors, you need to be able to show the value in your course. One way…

Online courses are more widely available than ever. From high school courses to university courses to hobby classes and more, there are more platforms hosting online courses, more classes and more students. However, all of this online course availability can make it difficult to get noticed. If you’re having trouble bringing in students and growing…

Online learning has grown by leaps and bounds. More students than ever are taking online courses in primary and secondary school, and more adults are expanding their education with classes from experts. It’s easier than ever to share your knowledge with others. However, this influx of online courses also makes it more difficult to stand…

Video testimonials have more impact than any other type of testimonial. When prospective customers can see real customers using a product or telling their story, the testimonial is more genuine, believable and impactful. Video testimonials also take more time to gather and produce. However, utilizing these video testimonial production tips, you can produce high-quality video…

Video has quickly become a contender for the most powerful type of content online. Whether you’re creating detailed how-to videos to get customers’ attention or using video testimonials to show the quality of your products or services, the video format is a useful medium. Experts predict that we’ve only seen the beginning of the power…

  “I just want to say that I really love Boast. The reason that I love it is it’s so quick and raw and real. I love that it captures real humans sharing their honest opinions that are unscripted. There’s somehow something even more valuable in that than a video that’s super polished and edited.…

With videos getting more clicks, watches, and conversions than any other type of media, video has become an essential part of your marketing strategy. Whether you already have a video marketing strategy or you’re just getting started, video testimonials can make your strategy more interesting and more trustworthy. If you already have video testimonials, you’re…

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your…