Michael Zipursky, CEO of Consulting Success, gives business consultants powerful strategies to win more clients and improve their overall business efficiency. With over 6,000 consultants in over 100 countries taking Consulting Success courses, Zipursky had no shortage of positive feedback from clients. Gathering and displaying feedback in a systematic and usable way, however, was more of a challenge. That’s when Zipursky looked to Boast.
The Challenge: Many Testimonials in Many Formats
“We get clients, case studies and testimonials all the time from our coaching clients… sometimes they come in written form, other times a client would record a quick video and send it in, or it would be audio during an interview… We wanted to have more video case studies and testimonials from clients, but we couldn’t find a good way to capture that information.”
Zipursky received a wide variety of testimonials and feedback from clients around the world. Some were in the form of text, others audio clips, and others video in various formats. Organizing these and making them cohesive presented a difficult challenge.
To create video testimonials from the feedback provided meant asking the client to record a video. This required the client to find a good recording program and overcome technology obstacles before they could send in their testimonial. Putting this extra effort on the client was not only inconvenient, but also made it more difficult to collect high-quality video testimonials. Zipursky looked for a way to allow clients to easily submit video testimonials without downloading extra software or requiring extra equipment.
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The Solution: Record Video Testimonials With One Link
“We wanted to have an easy solution. We started to look for a service that would make it easy for our clients to provide feedback… That’s where Boast came in… As (our clients) work through our programs and start seeing results, all they have to do is click one link. Whether they’re on the phone or desktop computer, it’s very easy for them to record a video testimonial.”
To collect video testimonials in one place and to eliminate the need for clients to record videos using their own software, Zipursky looked to Boast. With the ability to store, manage, record and display testimonials all from one application, Boast provided all the features Consulting Success needed to show impressive, consistent video testimonials.
Asking clients to make video recordings was no longer a problem. Zipursky could send a Boast link to any client and they could start recording their video on their desktop or mobile device. With no need to download extra software or learn a new program, the technology barrier was all but non-existent. With two clicks, clients could record their videos and submit them.
Results: More Usability
“(Video testimonials are) automatically captured and stored for us, and we can use them in many different ways, whether it’s on our website… on YouTube or we can share it with prospective new clients or we can offer it as different examples to current clients. There’s lots of different ways we can use them.”
Putting clients’ video testimonials in one format and collecting them in one place not only made the testimonials easier to manage, but also easier to share and use. Video is the most shared and the most impactful type of media, and using video testimonials in more ways makes it easier to showcase clients’ success.
Zipursky uses video testimonials in many ways to maximize the effect they can have. By placing video testimonials at key places on the Consulting Success website, prospective clients can see the success of each program right away. By displaying testimonials on YouTube, the reach of Consulting Success expands beyond the website to social media. Sending video testimonials to prospective clients adds social proof to the customer conversion process.
Results: More Video Testimonials
“(Boast has) made capturing video testimonials for us an easier process. It’s also made it very easy for our clients. … When you make it easy for your clients to provide you with video testimonials and you take the concern around technology out of it, then you’ll end up getting more video testimonials.”
While clients of all businesses want to share their good experiences with business owners and with peers, it’s unrealistic to expect them to overcome technology challenges to share their experiences in a video format. By removing these challenges and making it easy and convenient to share testimonials on any device, Zipursky removed barriers to video testimonials. This way, he not only acquires more impactful testimonials in a video format, but can acquire them quickly and easily, without inconveniencing clients.
If you, like Zipursky and Customer Success, already have happy clients submitting feedback in many forms, you may have similar challenges when it comes to video testimonials. Instead of asking clients to create and submit video themselves, give them an easy way to do it. See how Boast works to make it easy for clients to submit video testimonials and business owners to share them.
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