Contents

  1. The Importance of Customer Testimonials
  2. Types of Customer Testimonials
  3. How to Collect Customer Testimonials
  4. How to Use Customer Testimonials in Marketing
  5. Conclusion

Customer testimonials are statements from satisfied customers who have experience with your business. Testimonials not only demonstrate the quality of your business, but they also build trust and guide customers’ buying decisions. There are many types of testimonials, from short product reviews to long-form case studies to direct quotes and more. Gathering and showing customer testimonials can help to convert more customers, build credibility, and improve your brand.

If you aren’t gathering and using customer testimonials already, now is a great time to start. More customers than ever rely on social proof, like testimonials, when making buying decisions. In fact, about 89% of consumers read online reviews before visiting a business. Let’s take a look at the effects of customer testimonials, how to gather them efficiently, and how to use your customer testimonials to win more customers and more sales.

Contents

1. The Importance of Customer Testimonials
2. Types of Customer Testimonials
3. How to Collect Customer Testimonials
4. How to Use Customer Testimonials in Marketing
5. Conclusion

1.
The Importance of Customer Testimonials

Why do customer testimonials matter? Customer testimonials are an important source of social proof; it’s a signal from other customers that your business, products or services are high-quality. Testimonials allow you to leverage past successes and close future sales. Since customers are more likely to believe other customers, testimonials build trust in a way that businesses can’t on their own. Having a solid arsenal of customer testimonials is essential when it comes to differentiating yourself from the competition and growing your business.

Customer testimonials can:

  • Show quality: Customer testimonials can highlight the best attributes of your business and show how your products or services are superior to your competition.
  • Provide information: Not all products or services are ideal for all customers. Customer testimonials can provide more information about your business and help give your customers more accurate expectations, creating a better overall experience.
  • Convert customers: Many customers need proof of quality before making a purchase. Displaying customer testimonials on product pages or landing pages can give potential customers the proof that they need to make a purchase.
  • Resolve doubts: Whether it’s the price, the performance, the features, or something else, customers will inevitably have some doubts about your product or service. Testimonials can help to address these doubts and show that customers can trust your business.
  • Develop products: Customer testimonials can be used for more than just advertising. By taking note of what your customers mention most often (or complaints that they have), you can develop new products or experiences that best suit your audience.

Get the Tools You Need to Get More Testimonials

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By The Numbers

Customer testimonials are important for marketing and advertising, product development, and more. Though it makes logical sense that social proof can help customers make buying decisions, numerous surveys and studies also show this to be true. Statistics show that more and more customers use testimonials and reviews to make buying decisions.

  • 92% of online consumers look at a product review before making a purchase.
  • 89% of consumers read online reviews before visiting a business.
  • 95% of people say that reviews, positive or negative, influence their purchasing decisions.
  • Consumers will spend 31% more on businesses with “excellent” reviews.
  • Displaying reviews for higher-priced products can increase conversion rates by 380%.
  • Product reviews are trusted by consumers 12 times more than the product descriptions and sales copy.

95% of people say that reviews, positive or negative, influence their purchasing decisions.

Testimonials by Industry

Are customer testimonials equally useful and equally important across any industry? Are testimonials more important for some industries than others?

Both B2B and B2C businesses rely on trust. Whether a business provides a product, a service, or an experience, customers need to somehow be assured that they will get what they expect. As the stakes climb, so does the need for assurance. If the customer needs to invest a great deal of time, money or effort, or if their health, safety, happiness or livelihood is at stake, they will require more social proof. With higher stakes, the customer will likely require social proof that is more detailed, more similar to their own experience, and more authentic.

The level of novelty or unfamiliarity also plays a role in how much social proof a customer needs. If a product or service significantly differs from the typical or expected way of doing things, the customer will probably need more assurance that the business will deliver on its claims.

All of the following can influence the level of detail or the amount of social proof a customer may need before making a purchase:

  • New or unfamiliar: Things that are different can be scary, since it’s difficult to know what to expect. A higher number of reviews or more detailed testimonials can help to overcome doubts.
  • Expensive: No customer wants to waste their money. Customers will research big-ticket items more, and are more likely to read more reviews.
  • Long-lasting: If an item is meant to last a long time and doesn’t perform well, a customer will be stuck with the inconveniences for a longer time period. Customers will probably do more research if an item or service is meant to last for months or years.
  • High personal value: If a customer feels personally invested in a product or service, they will probably do more research. This might include a hobby or professional interest, a moral or ethical interest, or another type of personal investment.

High Consideration vs Low Consideration

Consider the level of consideration and research a buyer will invest before making a purchase. B2B companies, professional services like doctors, lawyers or realtors, those who sell high-value items like cars or boats, and other businesses working with a high level of customer consideration should focus on gathering detailed reviews. B2C companies, most retailers, consumer products manufacturers, restaurants and similar businesses where the stakes are lower should focus on gathering more reviews.

Keep in mind, this is just a general rule of thumb. This will vary somewhat between customers, between products, and situations. For example, some consumers might not read very many reviews before booking a hotel for a weekend, but others might need more reviews, depending on how important the vacation is to them and how much disposable income they have. Someone buying food for dinner at the grocery store probably won’t research every item, but someone focused on changing their diet or improving their health probably will research claims made by healthy food items or diet products.

In section two, we’ll discuss different types of testimonials in more detail, including detailed case studies and less detailed star-ratings. The following are a few examples of businesses and products that might work best with more and less detailed reviews.

Only 48% of consumers would consider using a business with fewer than 4 stars.

Detailed Testimonials and Case Studies
  • Doctors
  • Lawyers
  • B2B services
  • Car dealerships
  • Realtors
  • Contractors
  • Electronics
  • Insurance
Brief Reviews and Star-Ratings
  • Clothing
  • Food
  • Beauty products
  • Restaurants
  • Retailers
  • Hotels
  • Entertainment
  • Books

Proof over Promises

If you don’t have testimonials, you’re expecting customers to simply take your word that you will provide the experience that they expect. Fewer and fewer customers trust promises made by businesses and marketers. Proof-based marketing relying on testimonials, reviews, and other types of social proof made by real customers has become expected for many customers; they need proof that you have delivered on your promises.

While customers may give testimonials on their own, without prompting, a testimonial-gathering strategy will help you gather even more valuable testimonials. This can help you give your customers more social proof in more places, and it can also give you an edge over competitors. When you demonstrate more positive social proof than your competitors, customers are more likely to take notice of your company, and look at your products and services first.

Proof Sells; Promises Don’t

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2.
Types of Customer Testimonials

There are many different types of customer testimonials. As previously mentioned, some of these will be long and detailed, and others will be shorter and simpler. Understanding the different types of customer testimonials will help you get the most out of your social proof. It will also help you ask the right questions as you gather testimonials.

You might call them testimonials, reviews, case studies, or ratings. All of these things are types of social proof that will show prospective customers what current customers think of your business. Each of these types of testimonials are a bit different. Let’s take a closer look at each one, and the questions you might ask to gather them.

Testimonials

A testimonial is a direct quote from a customer describing their experience with your business. Testimonials may be relatively short, just one or two sentences, or they might be multiple paragraphs long. This testimonial might be written out or provided in a video.

Testimonials can be used almost anywhere. With permission from your customer, you might use their testimonial in advertisements, on your website, in a brochure, on social media, or almost anywhere.

Websites that include testimonials receive 45% more traffic than websites with no testimonials.

How can you help your customer craft the ideal testimonial? While you can’t tell your customer what to say, you can ask questions to get the input that you’re looking for. To find the right questions and get the right input, consider the following:

  • Resolve customer doubts: When your current customers address doubts that they had and how you resolved them, this can resolve doubts for other customers.
  • Product or experience highlights: When customers talk about the things they love about your products or services, this will be more impactful than any claims that you can make on your own business’s behalfs.
  • Provide details: When customers describe how they used your product or service, it can provide important information and details to other customers, and answer questions they might have.

Video Testimonials

In the past, testimonials were always text-based. However, video recording and editing tools have become more and more common. Today, almost everyone has a smartphone, and can record video at any time. Video testimonials have also become more common.

These testimonials tend to get more attention than text testimonials. Since videos are more dynamic, they also tend to get more shares and they tend to be more impactful. While anyone can write text, videos are harder to fake, so customers also tend to trust these types of testimonials more. Gathering and utilizing video testimonials can give your social proof a huge boost, and help you jumpstart your promotions.

79% of people have watched a video testimonial to learn more about a company, product, or service.

Reviews

Reviews are short summaries of a customer’s experience or opinion about a business. Reviews are generally shorter, usually a sentence or two, which works well if you expect customers to look over many customers, but not read too deeply. Customers might give reviews directly to you, or submit them to a third party website (more on this later).

Since reviews are generally shorter than testimonials, they might be more advantageous in some situations. Consider the following:

  • Easier to gather: Customers will generally provide short reviews more readily than longer testimonials, so reviews may be easier to gather.
  • Demonstrate social proof: When you have a lot of reviews, you can show prospective customers that many other current customers have tried and enjoy your business.
  • Provide information quickly: With a variety of reviews, customers can gather important information about your business quickly.

The likelihood of a product getting purchased increases by 270% when it gets five reviews.

Case Studies

Case studies are detailed accounts of customers’ experiences, which might include a before-and-after, statistics, or other important data. A case study can describe the customer as well as their experience, so customers can find stories that are similar to their own situation. Often, case studies include direct quotes from the customer, as well as paraphrasing or additional data from the business itself.

Case studies are used more often by B2B businesses. The data and longer situational analysis included in a case study can help other professionals make a business case for using a product or service. There are also other advantages, such as:

  • Provides hard data: Including information like dollars or hours saved, sales closed, or other quantifiable data can help your business stand out in a customer’s mind.
  • Shows customer information: As previously mentioned, customers making big decisions will look for testimonials from other customers who are most like themselves. Case studies can provide more information about the customer, so prospective customers can make accurate comparisons.
  • Shows results: While reviews and testimonials might give a snapshot of a customer’s experience, a case study can describe the full scope of results a customer experienced.

Ratings

A customer rating is a numeric assessment, usually out of five or ten, of a customer’s experience with your product or service. Ratings can be easier to collect since they only require a single button click. Or, a customer might provide a numeric rating as well as a short review or testimonial. Generally, when a business has more ratings, the overall rating or average rating is considered more accurate. For example, a business with 300 ratings and an average star-rating of 4.5 will probably be considered better or more reliable than a business with 30 five-star ratings.

Though ratings are short and don’t provide as much detail as longer reviews or testimonials, they can provide other advantages. Consider the following:

  • Quick comparisons: Star-ratings or numeric ratings allow customers to make quick comparisons, which is great for buying decisions that don’t require as much research or consideration.
  • Gather more: Since they don’t require as much participation or thought, it may be easier to gather more star-ratings or numeric ratings, faster.
  • Make quantitative comparisons: A numeric rating system, such as CSAT or Net Promoter Score®, can help you compare your company’s performance year over year, and gather other important data related to your customers’ experiences.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

On average, consumers want to see at least 40 reviews before thinking a star rating is legitimate.

Social Media Mentions

When a customer mentions your company, product, service, or brand on social media, it’s a type of review or testimonial. This is similar to word-of-mouth, except a social media mention is accessible to a larger group of people, since anyone in the customer’s social network might see it. These types of reviews may be considered even more trustworthy or reliable than other reviews, since prospective customers are more likely to know the reviewer in some form.

Social media mentions can have other advantages as well, including:

  • Free marketing: When customers mention your business online, they’re extending the reach and visibility of your brand, for free.
  • Direct links: When you see these mentions, you can respond to them and provide direct links to your shop or location, making it even easier for prospective customers to make a purchase or visit.
  • Shareable: On many platforms, you can share (retweet, repost, etc) your customer’s original post and extend the reach of their review even further.

Influencer Testimonials and Promotions

An influencer testimonial is a type of social media review made by a prominent person on social media with a large following. This person might be a national celebrity, or a prominent person in a particular niche. Testimonials from these people have the potential to reach a large audience of admirers and people who appreciate their content.

Paying an influencer to share information about your product is not illegal, however there are some stipulations. Influencers must include #ad in their posts to show that a paid relationship is involved in the review. Also, the review or testimonial should be an honest and true account of the person’s experience.

89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels

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Customer Testimonials and Formats

Each of these different types of customer testimonials might also involve different formats, including text, images, videos and audio. This might include a combination of formats, or a single format. Which format will work best for you will depend on several factors. Consider the following:

  • Text: This is the most common type of review or testimonial. It’s easy for a customer to submit, but it’s also easy to fake, so it’s considered less reliable than other formats. Text testimonials or reviews can be long or short.
  • Pictures: A single image or even a collection of images usually doesn’t stand alone. Usually, another format will accompany the pictures. The pictures might include a picture of the customer, which can help to improve the authenticity of the review, or it might include pictures of their experience with the product or service.
  • Video: Video testimonials can be especially valuable; they’re difficult to fake and they’re seen as more genuine and reliable than other types of testimonials. Videos are also shared more than text, links, or images, and generate more attention.
  • Audio: Audio testimonials by themselves might be used in audio-only formats, such as podcasts.

Videos are shared 1200% more times than links and text combined.

Your Testimonials vs Third Party Websites

You might gather testimonials and reviews yourself, or customers might submit them to third-party websites. Both of these can be important. Refining your marketing strategy and goals can help you decide which you need and why.

If you gather testimonials directly from your customers, you can get their permission to use the testimonial as needed. This might include using their testimonials in advertisements, product pages, email campaigns, brochures, social media, or any other promotional materials. This will give you more flexibility to reach customers in a variety of ways. However, customers may find these testimonials or reviews less believable or authentic than those they might find on a third party website.

Customers may consider reviews on third-party websites more genuine, since they’re less likely to be influenced by the company. These sites might include general review sites like Yelp or Amazon, or sites that are specific to certain industries, such as Realtor.com or Lawyers.com. However, you cannot freely use these reviews in your own promotions. The reviews are the property of the site and the person who gave the review. Though you can’t use third party reviews as promotional tools, these can be helpful for customers who are actively searching for reviews about your business.

So, which is more important? Third-party reviews or your own testimonials? That depends on your goals and needs. Consider the following:

Every 1-star change to a Yelp rating indicates a 5 – 9% change in a business’s revenue.

Your Testimonials
  • Usable in your promotions (with your customers’ permission)
  • May be seen as less trustworthy and more promotional
  • Can be short or long
  • May include text or video
  • Can help to improve conversion rates on product pages, email campaigns etc.
Third-Party Reviews
  • Not usable in your own promotions
  • May be seen as more authentic or trustworthy
  • Usually shorter and less detailed
  • Usually text-based
  • An absence of third-party reviews may be suspicious for customers who are actively searching for your business.

What Type of Customer Testimonials Are Best?

With all of these different types of customer testimonials, how do you know which is best? Which format should you look for? Should you gather your own testimonials, or encourage your customers to submit to a third party website? Before we take a look at how to collect customer testimonials, it’s helpful to decide which type of customer testimonials will be most effective for your business.

Does your product or service involve a high level of consideration and research, or is it a more subconscious or impulse decision?

High level of consideration
  • Case studies
  • Text testimonials
  • Video testimonials
Low level of consideration
  • Reviews
  • Star Ratings
  • Social mentions

Where or how would you like to use the social proof you gather?

  • Text testimonials: emails, brochures, website, digital or traditional marketing, landing pages
  • Video testimonials: Emails, landing pages, digital marketing, website
  • Case Studies: Case study pages, sales materials
  • Ratings: Product pages, third party websites, third party marketplaces
  • Social mentions: social media marketing Reviews: Product pages, third party sites, third party marketplaces

Would you like to use this social proof in your own promotions, or would you prefer that customers find them organically?

Promotions
  • Ask for testimonials individually
  • Automate the testimonial collection process
Organic search
  • Ask customers to submit reviews to a third party site
  • Passively suggest reviews to a third party site

Consumers are likely to spend 31% more money at a business with excellent reviews.

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3.
How to Collect Customer Testimonials

Now that you understand the importance of customer testimonials and what shape they can take, let’s talk about how to go about collecting them.

There are several ways to go about collecting customer testimonials. You might ask your customers individually, either in-person or online, or you might automate this process, so you can collect more testimonials faster. Or, you might use a combination of these methods. What type of social proof you’re looking for (consider the graphic above) will impact how you collect customer testimonials.

Consider Your Best Customers

To start collecting customer testimonials, you might start with your best customers first. Making a list of the customers who are most likely to give you a testimonial or review will help you hone in on the right people, especially if you are looking for a more detailed case study. However, if you’re looking for a larger number of reviews or ratings, you might skip this step and make a public request for testimonials online or in your store (more on this in the next section).

If you know your customers personally, you might speak with them directly or send them a message. If you work with larger groups of customers, you might use email lists or triggers to send messages to the right people. Consider the following types of customers.

  • Regulars: Customers that you know well who regularly visit your location or make purchases are likely to give high-quality testimonials.
  • Loyal customers: If you’ve forged a lasting relationship with customers over several years, these customers have good knowledge of your business and are likely to give a positive review, testimonial or case study.
  • Happy customers: Many customers may be pleased with their experience and willing to give a testimonial, even if you don’t know them well. You can find your happy customers by sending brief follow-up surveys after a purchase, and then asking for a review or testimonial after.
  • Repeat customers: You might not know all of your repeat customers, especially if you sell products online, but you probably have a list of them in your CRM system. Use your CRM system to make a list of repeat customers and send a testimonial request to this list.
  • Problem-resolved customers: If a customer had a problem and you and your staff went above and beyond to fix it, this person might be an excellent candidate to give a review or testimonial. You might send a survey first to see if their problem was successfully solved, and follow up with a testimonial request. Or, if you spoke with your customer personally and you know their problem was resolved, you might ask them for a testimonial directly.

70% of consumers asked to leave a review did so.

Ask Your Customers for Testimonials

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Ask for Customer Testimonials

Once you have a list of your customers collected, you’ll need to ask them for a testimonial. Or, if you’re making a public request, you’ll need some public announcements to get your customers’ attention. Exactly how you ask for a customer testimonial will depend on what type of testimonial you’re looking for. You might use a landing page to collect video testimonials,

Here are a few ways to ask customers for reviews:

  • Email: You can send an email personally to a customer you know well, or you can send a customer testimonial request to a list of customers. By using an email template and your CRM system, you can automate this process. (More on this later.)
  • In-Person: The next time you see a customer you’re familiar with, ask them in person for a testimonial. You might give them a link to a landing page where you’re collecting testimonials yourself, a link to a third party site, or record a video testimonial or case study at your location.
  • Social Media: You can make a request on social media to get your followers to provide testimonials. You’ll want to use a landing page to collect testimonials online, or send your customers to a third party site.
  • Receipts: Use a link on your receipts and invite all your customers to leave a review after they make a purchase.
  • In-Store Notice: Post a short link on your menu, chalk board, or any other noticeable spot around your store and invite your customers to leave a review or testimonial.
  • Follow-up Email: After your customer makes a purchase, contacts your customer service team, or takes another action, follow up to ask how their experience went and ask them to provide a testimonial.
  • On Your Website: Using a pop-up, or a message in the sidebar or banner portion of your website, you can let your customers know that you’re looking for testimonials, and direct them to the right place to give one.
  • At an Event: An event is a great place to gather testimonials. You can speak with your customers directly and collect their testimonials, or set up a kiosk so customers can leave a review themselves.

Automate This Process

Collecting testimonials one by one is a time-consuming process. Especially if you’re hoping to gather a large number of reviews or testimonials, you’ll probably need a more systematic method. Automating this process can help you gather more social proof faster.

91.6% of businesses leverage automatic review requests

When you automate your testimonial collection process, you’ll set up a system to collect social proof any time, easily reach out to customers to ask for their thoughts, and display your reviews or testimonials automatically. Taking some time to set up this automation will save you hours in the long run. Keep in mind that this process will look a bit different if you’re gathering testimonials or reviews on a third party website.

Here’s what you’ll need to automate your testimonial collection process:

  • Landing Page: If you’re collecting your own feedback, a landing page will give customers a way to write or record their testimonials on their own. Your landing page should include instructions for how to submit a testimonial, prompts to help your customers find the right words, and a release form to get your customers’ permission to use their testimonial in your promotions.
  • Testimonial Collection System: As your customers submit written reviews or video testimonials, you’ll need a place to store this content, and a way to review it. It’s also helpful to have a system for posting the testimonials you gather to your site.
  • CRM System: To contact the right customers at the right time and ask for a testimonial, you’ll need a CRM system. This will also help you ensure you’re not contacting customers who have already responded, or customers who might be annoyed by your request. With your CRM system, you can make lists, set triggers, use templates and more to complete your automation.

With all of these elements in place, you’ll still need to ask your customers to submit testimonials. You can use your CRM system to send automated email requests, and include your landing page as a link. Then, your customers can go to your landing page, and submit their text, pictures, or video testimonials. With the testimonials submitted to your collection system, you can review the feedback you collect, and copy, download it, post it or repost it as you like.

So how can you use customer testimonials? How can you get the greatest impact from your social proof? Let’s take a look.

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4.
How to Use Customer Testimonials in Marketing

Once you have a solid collection of customer testimonials, how can you leverage them to grow your business?

Websites that include testimonials receive 45% more traffic than websites with no testimonials.

There are many ways to use customer testimonials in your marketing efforts. The specific ways that you decide to use social proof will depend on the type of social proof you’ve gathered, and your goals. We discussed this a bit in the previous section about different types of testimonials, so you may already have some uses in mind. Let’s take a closer look at how you might use your testimonials.

  • Email marketing: Whether you’re sending your customer a promotional email with a discount code or you’re crafting a nurturing email campaign, testimonials demonstrating social proof can help convince a customer that a product or service is worthwhile.
  • Print advertising: Use testimonials on your brochures, mailers, billboards, signage, or any other print advertising to show that customers like and trust your brand.
  • Social media marketing: Share your customers’ sentiments and connect with influencers to extend the reach of your customers’ testimonials and expand into new markets.
  • Digital advertising: Using testimonials, reviews or ratings in search ads, displays ads, social media ads, or other types of digital advertising can make your ads stand out.
  • Commercial: Whether you’re posting on YouTube, TV or another platform, customer testimonials will show that you’re not making empty claims.
  • Product pages: Using ratings and reviews on product pages will show prospective customers that current customers love your products and had a great experience.
  • Home page: When customers visit your homepage, testimonials will help immediately show that you care about your customers’ experiences, and your business is trustworthy.
  • Informational pages: As customers do more research about your products or services, testimonials will help to show that your claims can be trusted.
  • Organic search: Whether customers look for your business on Google Maps, Amazon, Yelp, or they visit your own site, reviews and testimonials can help your products or services appear higher in a search.

How to Display Customer Testimonials

Just as there are many ways to use your customer testimonials, there are also many different ways to display them. This also depends somewhat on the type of testimonials you have, as well as your goals. Taking a look at how similar companies are using their testimonials can help you design how you want to display and format the testimonials you gather.

  • Carousel: Choose your best or most relevant testimonials to scroll slowly on a page, so customers can see numerous examples of social proof in a short time frame.
  • Quote: A powerful quote directly from your customer can be powerful and attention-grabbing on your website or marketing materials.
  • Grid: Showcase your text or video testimonials in a grid pattern to show many testimonials at once.
  • Scrolling page: If you’ve collected lots of quotes, ratings, reviews or short testimonials, create a scrolling page so prospective customers can get the full impact of the social proof you’ve collected.
  • Case studies page: Use a dedicated case studies page to show more details on your customers and their experiences. This can be particularly helpful for prospective clients who are researching your business.
  • Repost: Track mentions of your business, brand, products or services and repost or share the positive feedback you get on social media.
  • Video page: If you’re using video testimonials, dedicate a page of your website to these so customers can look through them at their leisure.
  • Statistic: A striking statistic can grab customers’ attention and improve conversion rates. This might be a statistic like “over 20,000 customers love our business” or “129 five-star ratings for this product.”

2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service had helped another person like them.

Create a library of social proof to showcase on your website, social media, and ads.

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5.
Conclusion

Customer testimonials are an essential part of modern-day marketing. Relying on promises and claims is no longer an option. There are many different types of testimonials you can collect, and many ways to use this social proof to your advantage. How you collect and use your testimonials will depend on your goals and strategy, but there’s no question that testimonials can improve your marketing and sales process.

The right tools can help you save time, target the right customers at the right time, and display your testimonials in more impactful ways. Try Boast to get the automated testimonial collection tools you need, gather high-quality video testimonials, and display your feedback anywhere.

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