Setting up a Google Business account is a great tactic to boost your search engine optimization and build brand recognition and loyalty. Google makes it easy for people to leave reviews, and these reviews will show up with your Google Business listing. To build a strong reputation online, you need to know how to ask for a Google review. This blog post is going to outline six different approaches to use.

How to Ask for a Google Review: 6 Proven Techniques to Use

1. Email

A simple way to reach customers is in their inbox. By delivering a request for a Google review through email, you can easily lay out the steps and provide simple links for the customer to do so. All they really need to do is open the email and write a review.

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The obstacle you may encounter with this technique is cutting through the email inbox clutter. People receive massive amounts of emails per day, so make sure you use email marketing best practices to improve open rate and click-through rate. Another way to make sure you’re practicing these techniques as effectively as possible is to have specific criteria customers should meet before you send out the email. A great way to figure out which customer is ready to leave a review and which is not, is to calculate Net Promoter Scores.

2. Social Media

To successfully collect reviews, show up where your customers are hanging out. This may require a bit of audience research. Come up with a list of social media platforms your customers use frequently. This list will probably include platforms Facebook, Instagram, Snapchat, Twitter or Pinterest.

Online users respond to aesthetics. Try creating a well-designed, branded graphic that will catch your customers’ attention. You can post it to Facebook, Instagram stories, Snapchat, etc. The graphic can include steps for leaving a Google review to simplify the process.

3. Ask In-Person

A slightly different approach to take is requesting testimonials face-to-face. Depending on what type of business you run, you might have the opportunity to interact with your customers in person. This can provide a better gauge on whether or not they’re likely to leave you a good review. If they’ve been purchasing from you for awhile, or you’ve maintained a strong relationship, this can be an effective strategy. You might say something along the lines of, “You really seem to be enjoying [product/service]. We’ve actually been working on building up our reviews on Google. Would you be open to leaving a review on [product/service]?” If they say yes, have an info card on hand such as the one you created for your social media accounts, that lists out how to do it and is easy for them to hang onto.

4. Provide an Incentive

To eliminate the awkwardness of asking your customers to compliment your brand, offer them something in return. Incentive backed review programs have shown proven success. If you’re able to, try proposing a discount, freebie or shout-out for any customer who is willing to give your brand a review on Google.

This can also work with a “give and get” type of technique. If there are other brands out there seeking testimonials, offer to leave a testimonial in exchange for them giving you a Google Business review.

5. CTA

Call-to-actions jump out at people on websites, in advertisements and on landing pages. With the right and design, and the right copy these can be extremely effective. If you decide to run a testimonial campaign, including a CTA at different touch points in your website, social media platforms or digital advertisements may increase the likelihood of people writing Google reviews.

6. Boast

Finally, make use of tools available to you. Boast stores all testimonials in one easy-to-access location, and allows you to filter testimonials based on different factors. We’ve written several blog posts outlining different ways to identify people ready to write a review and how to collect more reviews. By using Boast’s automated processes, you can easily identify and segment your top brand advocates to target for Google reviews.

Google is an important part of every business in the Information Age, and you can use this essential tool to your advantage. Ask your loyal customers for Google reviews, and you might be surprised at how many are willing to vouch for you. With your good reputation on display, you can use Google and your customer’s loyalty to bring in more business.

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Posted in: Reputation Management, Social Proof, Testimonials