The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO. Taking steps to ensure that your page shows up in search for the right audience is the best way to draw traffic organically to your testimonial page.
Here are 7 Tips to Enhance SEO for Testimonial Pages on Your Website:
#1: Choose a powerful long-tail keyword
Many businesses have testimonial pages so it’s important that you choose a specific long-tail keyword that differentiates your page from the rest. Simply using the keyword “Testimonials” or “Customer Testimonials” will not be effective and optimizing your page for search. Choose a keyword that aligns with your industry and other differentiating factors of your page.
#2: Create a keyword rich page title
Once you know what keyword you plan to target, you need to create your page title. Make sure you add your long tail keyword to the title. It’s more powerful to add it to the beginning of the title for SEO purposes.
#3: Select a page URL that aligns with your title
Now that you have a keyword rich page title chosen, you need to create your page URL. Depending on how long your page title is you can either use the entire string of text, or shorten it to help it preform better in search. It’s essential to include your long tail keyword in your page URL as well.
#4: Write a meta description
Next, you’ll want to further optimize the page by writing a meta description that aligns with your page title and URL. This description will appear in search results and be the first description a user sees when looking at the search results generated. Make your description concise and include your long tail keyword.
#5: Add some on-page content
You’ve chosen a keyword and optimized the title and URL to align with that keyword, and now you need to ensure there is supporting content on the page. Having keyword rich on-page headings and body text will help you preform better in search. Taking the time to write body content that correlates with the customer testimonials you add to the page will strengthen your on page SEO.
#6: Choose alt text for page photos
When designing your page pick an image that aligns with your long tail keyword, and update the alt text to include your keyword. This will strengthen your page’s message and improve your search rank.
#7: Attach crosslinks where relevant
Last but not least you should link the text in your page content to relevant pages. These crosslinks should include a combination of links to articles and pages on your website that make sense, as well as to other articles of industry leaders. Links enhance your pages credibility and will help you improve your SEO.
Overall, updating elements of your page to be keyword focussed will help you improve SEO on your testimonial pages. By optimizing for search, you have a better chance at bringing organic traffic to your testimonial page. This, in turn, will allow your current customers to do the talking for your brand.