“My company is called Vivir al Máximo (which means “living to the fullest” in Spanish), and we sell different online courses to help our students create a life on their own terms.
In our market, having credible testimonials from your students is key for selling your courses, but in the past it was a pain collecting them, because we had to either jump in a Skype call with the student, ask her the right questions and then edit the whole thing, or hire a professional videographer, rent a studio and have the student go there to record (this one was expensive!).
Now, thanks to Boast, what we have created a “Testimonial collection page” for each of our courses. In this page, there is a little script to follow to make things easier for our students and the embedded Boast form to send their video. When the students finish the course, we ask them to fill out a final survey, and if we see they are a success case, we will send then an e-mail with a link to the “testimonial collection page” so they can send us their video through Boast.
This method has worked really well with our last batch of students, and from 130 people who joined the program, we collected 30 credible video testimonials without spending any time on Skype and without spending thousands of euros on a professional.”
Ángel Alegre García, Vivir al Máximo
Success Stories From “Living to the Fullest”
Ángel Alegre García, founder of Vivir al Máximo (“living to the fullest”), helps his readers and students see how they can free themselves from their workweek and live the life they really want. It’s a big promise to keep, and many prospective students have understandable questions. Testimonials from successful students became essential to show what the courses can really do. After trying time-consuming video calls via Skype and hiring professional videographers, Ángel looked for a better method, and found Boast.
“In our market, having credible testimonials from your students is key for selling your courses, but in the past, it was a pain collecting them.”
Many businesses run into this obstacle; getting testimonials is important for credibility, but getting them also takes time and money. It’s important to balance the value of testimonials and building credibility against the resources required to get them. Realizing that lengthy Skype calls and video editing didn’t make sense, but neither did hiring a videographer or using text testimonials alone, Ángel looked for a less involved approach to video testimonials.
“Now, thanks to Boast, what we have created a “Testimonial collection page” for each of our courses.”
Boast allows you to create multiple testimonial collection forms and display pages. It’s easy to send the right testimonials to the right display pages, and you can approve in one click. For Ángel, the biggest benefit was the time and money saved through this easy process. A Skype call or videography session was no longer needed to create a compelling video testimonial. With Boast, the students themselves could submit testimonials directly on a landing page, using only their laptop or smartphone.
“From 130 people who joined the program, we collected 30 credible video testimonials without spending any time on Skype and without spending thousands of euros on a professional.”
With some prompts to help students craft their testimonials, and a few well-placed testimonial requests with successful students, Ángel gathered 30 testimonials in just a few weeks. That’s a 23% success rate, which exceeds the usually expected response rate of most campaigns. Ángel’s courses made an impact and, when students were given the invitation to share their experiences, many were more than willing.
As more students find their paths towards a full life and submit more testimonials, the success of each course will become even more compelling, allowing Ángel and Vivir al Máximo to reach an even wider audience. We look forward to many more impactful testimonials and courses in the future.
Posted in: Testimonials