No one knows more about your company culture than your employees. If your business is a great place to work and your employees are happy, employee testimonial videos are a great way to show it off. Use these 15 employee testimonial questions and tips to get great videos and improve recruitment.
Employee Testimonial Questions to Improve Recruitment Videos
Just like asking for customer testimonials, it can feel strange to ask your employees to talk up your business. These employee testimonial questions will get your interviews started right, and help employees open up. Before you get started, make sure your employees are comfortable, you’re ready to record an excellent employee testimonial video (take a look at the section on tips below). With the right questions and the right set-up, you can dramatically improve your recruitment videos without going over budget.
1. What is your name and job title?
Easy introductory questions will get your employees talking and also introduce them in the video. Prospective employees will know immediately whether or not this recruitment video applies to them.
2. How would you summarize what you do?
This question will get employees thinking about their duties and regular day. It will also show potential employees what this job means and whether it’s applicable to them. This will help your message resonate with the right people and improve recruitment.
3. How long have you worked with us?
You, the interviewer, should already know the answer to this question, since it will be ideal to get employee testimonial videos from employees who have been with your company for a long time. However, people watching the interviews should know that this person has years of experience with your company. This shows that the interviewee is familiar with your company and that they enjoy working there.
4. What makes you want to stay at our business?
Now that viewers know a bit about the employee you’re interviewing, it’s time to talk about your business. Since you’ve established that the employee has been with your company for some time, this question helps to highlight some of the best aspects of your company. Different interviewees will have different responses, and this is a good thing—it will help to show multiple benefits of your business.
Employees may feel some pressure to give a “correct” response, and they might not be sure what to say. It’s helpful to give some prompts. Maybe you provide above-average salary, or pride yourself on a low-stress, cooperative work environment, or a particularly positive social impact. Give some hints about your company’s strengths to get the conversation going.
5. What does your average day look like?
This provides more information about the employee’s duties and jobs, as well as more information about your company. As your employee describes their day, ask for more details about aspects they find particularly enjoyable or exciting.
6. Tell us about a recent project you worked on or a nice encounter you had with a coworker.
Though not actually a question, this request helps to describe more about the social aspects of your company. It will tell potential applicants whether your company culture is challenging and fast-paced, casual and collaborative, creative, structured, or something else.
7. What do you look forward to at work?
For this question, it’s also helpful to provide some prompts. The point here is to further describe some of the best aspects of your company, whether that means special events, activities with coworkers, the friendly atmosphere, or something else.
8. How does your current job compare with previous jobs you’ve had?
This question is not intended to criticize your competition, but rather to highlight your business compared to others in the field. Tell your employees not to name specific other businesses they’ve worked for, as this might result in some legal problems. Instead, ask them to elaborate on problems they experienced, and why they don’t have these problems at your workplace.
9. How would you describe us? Professional, casual, friendly, fast-paced, something else?
One word can say a lot, but ideally you’ll want your employee to explain why they chose this to describe the business. This will help to further show your company culture. A highly-structured, professional space might be ideal for some workers, while a casual, cooperative, creative space might be better for others.
Tips to Capture Great Employee Testimonial Videos
You don’t have to spend thousands on video production to improve recruitment. Use these tips to create excellent employee testimonial videos and let your happy employees do the talking for you.
10. Give employees notice and incentive for the testimonial.
Remember that employees have to take time out of their day to give a testimonial, and this shouldn’t be mandatory, but rather incentivized. A forced employee testimonial probably won’t seem very authentic. Provide a bit of extra free time or a gift to bring happy employees in. Don’t ask employees to give up their free time to give a testimonial, or you might not get great responses. Give employees copies of the questions you’ll ask beforehand, so they’ll be prepared.
11. Know where to capture employee testimonials
Use events, company milestones like anniversaries, or create a special event just for testimonials to generate excitement and good feelings. Regardless of when you ask for employee testimonials, make sure the atmosphere is low-stress and employees are feeling good.
12. Provide prompts
As previously mentioned, employees may feel “put on the spot” with some questions. Prompts can help to jog their memory and keep the interview flowing smoothly.
13. Make employees feel at ease
If employees feel pressure to say the right thing or react the right way, the employee testimonial video is unlikely to look authentic. Try to keep the interview conversational, and remember that you can always edit it later.
14. Get the right lighting and sound
A dark room or background noise will ruin even the best employee testimonial video. You don’t need an expensive camera or editing software to make a great video. Simply use a well-lit, quiet room, and a decent smartphone.
15. Find the right employees
Obviously, you want happy employees for your employee testimonial videos. You might already know who this is, or maybe you’re unsure. Look for employees who have been with the business for a long time, those who consistently perform well, and those who are social and outgoing. Most likely, these people are the best fit for your business. They’re also most likely to speak highly of your business and provide an authentic, enthusiastic testimonial.
With authentic, detailed employee testimonial videos, you can give prospective employees an inside look at your business from the people who know it best. This is one of the best ways to improve recruitment and bring in the right people. Use Boast to capture these employee testimonials easily and without unnecessary video production expenses.
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