How to Use Video in Event Marketing Before, During, and After Your Event

Video is a powerful tool to share events. You can use video to promote your event before it happens, showcase highlights during the event, and share insights after the event. In this blog post, we’ll take a look at a few ways to use video in event marketing, including before, during, and after your event.

Tips to Gather More Promotional Video

A few tips will help you gather more promotional videos at each stage of your event. Keep these tips in mind as you gather video before, during, and after your event.

Collaborate

One of the best ways to gather more promotional video is to collaborate with others. Consider who else might be gathering video before, during and after your event, including attendees, other businesses, bloggers, journalists, and others. Consider who might have video from previous events, or who might be creating promotional video leading up to the event. Reach out to others and consider how you might all benefit from sharing video content.

Make it Easy to Submit Video

Collaboration is great, but sharing large video files can be difficult and cumbersome. Instead, make it easy to submit video by creating a landing page for video submission. On the page, you can include a permissions statement and an explanation of how you plan to use the video, so there’s no confusion about ownership or copyright.

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Encourage Video Collection

Capturing great video content can be a challenge, and not everyone has the technology or skills to do it confidently. However, even video that isn’t the best quality can still be valuable, especially when you’re making a supercut or another edited video.

It will be easier to make and share more videos with more people involved, even if their skills or jobs don’t usually lend well to video collection. You will also gather a larger and more interesting variety of video content with more people involved. Encourage video collection by giving your staff the right hardware, access, and training. You might also provide some incentives to your employees, since they will likely be taking time out of their busy schedules to take video footage.

How to Use Video in Event Marketing Before, During, and After Your Event

Before the Event: Using Video in Event Promotion

Video in event marketing leading up to your event can help you drum up excitement and gather more attendees. This footage should give attendees a brief look at what they might expect at the event. You might encourage participants to showcase some of the products, demonstrations, speeches, and more that they’ll be sharing. You might also use previous event footage to show what’s coming up.

Booth Set-Up

As participants set up their booths and bring the event together, you can give viewers a quick look at what they can expect. Use dynamic editing techniques, like fast motion or montages, to show the event coming together fast.

Speaker Introduction

If speakers are a part of your event, use your pre-event video promotions to introduce them. You might provide a brief profile of each speaker, including their educational background and achievements, what they will be speaking about, and previous events they’ve been a part of.

Speech Preparation

You might also ask your speakers to share a bit about their speeches. This might include footage of their previous speeches, a quick glimpse into their speech-writing process, or a short video about what they will be speaking about.

Behind-the-Scenes

Give your viewers a behind-the-scenes look at the event, and show how you are preparing. This might include what items or demonstrations or you’re bringing, how you’re setting up your booth, or any other special highlights you’d like to share. Ask colleagues what they might want to share as well.

Product Showcase

Leading up to your event, highlight some of the products you plan to bring. You might frame this like an unboxing video to make it more engaging and interesting. If you’re unveiling something new or special, give your viewers just a glimpse before the event, so you can build anticipation.

Event Venue Showcase

Many event venues are beautiful and impressive by themselves. Give your audience a look at the venue, including the surrounding city and notable landmarks. Consider drone footage and tours, as well as footage from the event venue itself, if it’s possible to use it.

Previous Event Footage

Previous event footage is a great way to gather excitement for the new event. When you share footage from the previous event, which might include speeches, demonstrations, products, or something else, be sure to make it clear that the footage is from the previous event.

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During the Event: Connecting People with Video

Event promotion with video doesn’t stop once the event starts. You can continue to share video footage to show your event to others that couldn’t attend, and share multiple aspects of the event to those who are already there. This footage can also be used to share about the event in later promotional videos.

Live Video

You might film some aspects of the event in a live video broadcast, so others can be a part of the event, even if they couldn’t physically be there. Make sure your audience knows where they could watch the live broadcast. Consider including this in your event promotions. This might help improve traffic and engagement to your social media or your website, or both. Also, make sure you have permission to live broadcast the event.

Speeches

Filming the speeches performed at the event can provide valuable instructional or promotional material later on. This can be true whether the person giving the speech is a part of your organization or not. Once again, make sure you have permission to record and share these videos beforehand.

Demonstrations

Many events include interesting demonstrations of new products or technology. Sharing these demonstrations can help you amp up your video-based event promotions.

Event Highlights

Many events include a few big moments. Filming and highlighting these moments can go a long way towards promoting your event while it’s happening, and engaging a larger audience. This might include parts of a keynote speech, for example, or the unveiling of a highly-anticipated new product.

Attendee Interviews

During the event, talk to a few attendees, and ask about what brought them to the event, what they’ve enjoyed so far, and what they’re still looking forward to seeing. If you can, splice these interviews with some footage of the things they mentioned, so your audience can get a more immersive experience.

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After the Event: Sharing Highlights

After the event, you hopefully have plenty of video content to share. This is a great time to edit some of your content, share on social media and your website, and spotlight your business’s role in the event. This might mean using some footage more than once, or reusing footage you shared during the event. However, it usually takes several shares for most viewers to really notice your videos, so this shouldn’t be a problem.

Spotlight Your Live Footage

If you collected live footage of the event, consider how you might turn this footage into downloadable content to share with your audience. This might be a lead magnet that allows you to gather email addresses from your leads, a short video you include on a landing page, or a series of videos you use on your social media.

Review With Your Team

Chat with your team and ask them about their favorite moments. You might use a series of team interviews, as well as footage of your favorite moments, to create a highlights reel, or create a video collection.

Share Speeches

We’ve previously mentioned event speeches several times, though this footage can be a great way to recap the event as well. Consider powerful, entertaining, or enlightening moments that stand out, and share them. As always, make sure you have the speaker’s permission before sharing their video.

Recap Your Products or Services

If your primary purpose for attending the event was to highlight your products or services, you can still promote your products or services after the event. Show videos of your booth or table, as well as your products. Mix this footage with videos of your product or service demonstrations to make a fast-moving, exciting promotional video.

Conclusion

Video promotion can help you get more out of your event, including before, during, and after the event. Make it easy for your staff and colleagues to submit videos on your website so you can easily share and collaborate. If your event is coming up and you want to jumpstart your video strategy, start a free trial of Boast today.