If you’re newly creating your website or redesigning, you might be uncertain what to do with your testimonials. While there are many ways to add client testimonials to your website, a dedicated testimonials page is one of the most direct. With the right design and the right organization, your testimonials page can show your successes while explaining your products or services, elevating your reputation, and relating to your customers.
If you’re looking for testimonial page inspirations to showcase your own excellent reviews, here are some of the best on the web.
Testimonial Page Design Inspirations And Why They Work
1. Divide and Organize
There are many reasons to divide your testimonials. You may want to divide your happy clients by industry, the services or products they use, location, or other factors. Blue Beam executes this successfully with divisions that are clean but cohesive, headings that are clear, and short blurbs that explain each video. Additionally, by dividing the videos by length and showing the shortest first, visitors won’t lose interest.
2. Impressive Reputation
ClearSlide takes a multi-faceted approach to B2B testimonials. Below a clean and modern banner, ClearSlide immediately showcases their high-profile clients, including The Economist and Comcast. The left-hand sidebar highlights ClearSlide’s industry awards, creating the perfect frame for direct quotes. If you have high-profile clients and awards to your name, this is the ideal testimonial page inspiration to elevate your reputation and immediately create trust.
3. Spotlight Approach
Codecademy highlights a prominent story at the top of their testimonials page and invites viewers to see other success stories with the profiles below. By including an initial video as well as the name, picture, and location or other users, Codecademy not only creates trust, but invites the visitors to relate. The profiles from a diverse group of people from all over the world allow almost any visitor to see a success story who is much like themselves.
4. Words and Numbers
Though pictures and, better, videos give a review authenticity, not all reviewers are comfortable providing their pictures, or it may not be appropriate if your business requires confidentiality. When this happens, use design elements and clean organization to make your testimonials page engaging. This example from JazzHR could easily be executed without pictures, using a compelling heading and hard numbers at the top of the page followed by a series of customer quotes. Well-placed pops of color help to break up the text and create visual interest without detracting from the professionalism of the site.
5. Invitation to Share
Shopify uses organized squares to turn customer testimonials into full profiles, including pictures, titles, and brief explanations. An unique element added to Shopify’s testimonial page is the invitation to share. This addition not only makes it easier to collect customer reviews, but shows that the business cares about what customers say, and will make customers more comfortable submitting testimonials.
6. Showing Results
This is another avenue for businesses that can’t or don’t want to show their customer’s faces. Tombow, maker of office and arts and crafts supplies, showcases what their customers have made with Tombow products. Using a Pinterest-like layout, Tombow combines user-generated content with reviews to create an artistic and engaging testimonials page. This is an particularly effective strategy for businesses making products, but could be used for any product or service with a strong visual element.
7. The Complete Picture
To truly show what your company or your products do, more details may be needed. Kin does this through a case study approach showing the problem and the results alongside pictures and quotes. Though these reviews are text-heavy, brief paragraphs and organized headings make them easy to read. The detail and organization of the testimonials shows site visitors what Kin is and what it does, while the pictures, direct quotes and first-person narrative makes the testimonials trustworthy, not salesy.
To make your testimonials page design engaging, use a combination of direct quotes, text, pictures, and videos. Use the navigation bar, text, and color scheme of your template, but remember that your testimonials page is unique and requires some unique design elements. Also, ask yourself what the goals of your testimonials page are and how it fits with your business. Generally, expensive products or services tend to use a smaller number of higher-quality, in-depth testimonials, while low-cost products or services leverage more quick, captivating reviews. Businesses who intend to relate to their customers turn testimonials into stories, while businesses seeking to explain their product or service highlight the benefits customers received. All of these are important considerations to set up your five-star testimonials page.
Do you use customer testimonials on your website? What is your design inspiration and the goal of your testimonials? Tell us in the comments.
Posted in: Social Proof