Video Case Study Examples

Conversion Optimization, Social Proof, Video Marketing

How To Create Powerful Case Study Videos That Convert Leads

In many consumers’ lives today, time is the most valuable resource. With so much content competing for customers’ precious time every day, it’s harder and harder to get noticed. Demonstrations aren’t enough; videos must show what consumers gain and prove it. Case study videos do exactly that. We’ll show you how to create powerful case… Continue reading
Trustworthy and Reliable Testimonials

Reputation Management, Social Proof, Testimonials

7 Signs of a Trustworthy and Reliable Testimonial

Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Close more sales with testimonials

Conversion Optimization, Reputation Management, Social Proof

7 Ways to Use Testimonials to Close More Sales

Customer testimonials are among the most effective ways to reach new customers. When an existing customer says something, prospective customers have no reason to doubt them. While reviews and testimonials help in advertising and marketing, how do you use testimonials in sales? Try out these 7 ways to use testimonials to close sales and improve… Continue reading
unconventional ways to ask for a testimonial

Reputation Management, Social Proof, Testimonials

7 Unconventional Ways to Ask for Testimonials From Your Customers

Asking for testimonials is a challenge for even the most confident entrepreneurs. It can feel awkward to record your customers’ compliments, or you may not know how to ask. If you’re not comfortable with some of the traditional ways to gather quality customer testimonials or you’re looking for a different strategy, try these 7 unconventional… Continue reading
Positive effects of negative reviews

Reputation Management, Social Proof, Testimonials

7 Hidden Positive Effects of Negative Reviews

Negative reviews are tough to see. Whether the negative review was left by an particularly picky customer or something just went wrong that day, negative reviews don’t seem fair. It’s tempting to try and get rid of or cover up these harsh comments by any means necessary. However, manipulating the review system to only show… Continue reading
Add client testimonials to your website

Social Proof, Testimonials

5 Places to Add Client Testimonials to Your Website

A recent survey found that 88% of consumers look at reviews before buying. The things they’re buying may be small, like a new blender, or big, like a new car. No matter what industry you’re in, the great majority of customers are looking at your reviews. You can control the conversation by highlighting client testimonials… Continue reading
Online business reputation

Reputation Management, Social Proof, Testimonials

Top 6 Places to Audit Your Online Business Reputation

It’s important to continuously keep an eye on your online business reputation. Doing so will ensure that you are on top of responding to feedback both positive and negative at all times. Pulling an audit of your online business reputation doesn’t have to be tricky. By planning ahead, and creating a relevant list of places… Continue reading
The Psychology of Social Proof

Social Proof

The Psychology of Social Proof

Social proof builds credibility for your brand by showcasing your current customers success to influence potential customers. There are a few different ways to show social proof on your website including through numbers, celebrity endorsements, big brand logos, customer testimonials and case studies. Each of these forms of social proof  give potential customers reference of your… Continue reading
User generated content

Reputation Management, Social Proof

15 User Generated Content Statistics to Inform Your Strategy

Cultivating user generated content allows you to showcase quality social proof for your brand. User generated content can be used on your website and social media pages to connect with potential customers. For example running a user generated content campaign on Instagram allows you to showcase relatable customer photos or videos using your product or… Continue reading
Testimonials and reviews on Facebook

Social Proof, Testimonials

The Importance of Showcasing Testimonials and Reviews on Facebook

Facebook has become a versatile social platform that is used for much more than personal pages. As it has evolved, it has become incredibly important to have business Facebook pages. Consumers expect to be able to find your brand online and on various social media sites. Facebook has cultivated so much information over the years… Continue reading
social sharing buttons Boast

Social Proof, Tutorials & Support

How to Use Boast Social Sharing Buttons

When configuring your display widgets, a unique feature that can be added are social sharing buttons. These buttons allow you to give users and your company the option to share individual testimonial submissions to Facebook and Twitter. Social proof builds credibility for your brand, so allowing your customer testimonials to be shared far and wide… Continue reading