Trusted Housitters Moments and Memories Boast Testimonial Campaign

Conversion Optimization, Social Proof, Testimonials, Video Marketing

Case Study: How Trusted Housesitters Collected Over 2,000 Boast Customer Testimonials Using a Contest

Sharing economy websites—platforms that facilitate lending, buying, and selling goods or services from individuals online—have revolutionized a number of industries from travel to education, even childcare, food and beauty services. Trust in these peer-to-peer marketplaces is the currency second only to currency itself. Dealing with two of the most cherished things in many of our… Continue reading
How To Use Customer Feedback to Generate Actionable Insights

Conversion Optimization, Social Proof, Testimonials

How To Use Customer Feedback to Generate Actionable Insights

When was the last time that you changed something about your business or product? Was it an internal, staff-facing change or an external, customer-facing change? Too often, businesses neglect customer-facing changes because they don’t know how to use customer feedback to generate actionable insights. Customer feedback, including testimonials, surveys, comment cards, social mentions and more,… Continue reading
Collect a customer testimonial in person

Conversion Optimization, Reputation Management, Social Proof, Testimonials

12 Signs It’s Time to Request a Client Testimonial

Developing a collection of outstanding client testimonials means not only delivering a great experience, but also knowing how and when to ask your client for their thoughts. If you ask too soon, they might not be ready, but if you delay too long it might be too late. Look for one or more of these… Continue reading
Gavel In Front Of Row Of Law Books

Reputation Management, Social Proof

Are Paid or Fake Testimonials Illegal?

Launching a product or starting a business is hard. You’ve spent time and money to make something great, but no one is paying attention. You need to get noticed, so you find yourself in a gray area, asking; Are paid or fake testimonials illegal? How illegal are they? Will I get caught? You’re certainly not… Continue reading
Video Case Study Examples

Conversion Optimization, Social Proof, Video Marketing

How To Create Powerful Case Study Videos That Convert Leads

In many consumers’ lives today, time is the most valuable resource. With so much content competing for customers’ precious time every day, it’s harder and harder to get noticed. Demonstrations aren’t enough; videos must show what consumers gain and prove it. Case study videos do exactly that. We’ll show you how to create powerful case… Continue reading
Trustworthy and Reliable Testimonials

Reputation Management, Social Proof, Testimonials

7 Signs of a Trustworthy and Reliable Testimonial

Positive reviews and testimonials influence as many as 90% of buyers. If a product is reviewed favorably or you see a convincing testimonial, you’re more likely to believe it’s a good product and buy it. But are product testimonials reliable? We’ve all seen suspicious commercials with testimonials from “real people, not actors.” We’ve seen long… Continue reading
Close more sales with testimonials

Conversion Optimization, Reputation Management, Social Proof

7 Ways to Use Testimonials to Close More Sales

Customer testimonials are among the most effective ways to reach new customers. When an existing customer says something, prospective customers have no reason to doubt them. While reviews and testimonials help in advertising and marketing, how do you use testimonials in sales? Try out these 7 ways to use testimonials to close sales and improve… Continue reading
unconventional ways to ask for a testimonial

Reputation Management, Social Proof, Testimonials

7 Unconventional Ways to Ask for Testimonials From Your Customers

Asking for testimonials is a challenge for even the most confident entrepreneurs. It can feel awkward to record your customers’ compliments, or you may not know how to ask. If you’re not comfortable with some of the traditional ways to gather quality customer testimonials or you’re looking for a different strategy, try these 7 unconventional… Continue reading
Positive effects of negative reviews

Reputation Management, Social Proof, Testimonials

7 Hidden Positive Effects of Negative Reviews

Negative reviews are tough to see. Whether the negative review was left by an particularly picky customer or something just went wrong that day, negative reviews don’t seem fair. It’s tempting to try and get rid of or cover up these harsh comments by any means necessary. However, manipulating the review system to only show… Continue reading
Add client testimonials to your website

Social Proof, Testimonials

5 Places to Add Client Testimonials to Your Website

A recent survey found that 88% of consumers look at reviews before buying. The things they’re buying may be small, like a new blender, or big, like a new car. No matter what industry you’re in, the great majority of customers are looking at your reviews. You can control the conversation by highlighting client testimonials… Continue reading
Online business reputation

Reputation Management, Social Proof, Testimonials

Top 6 Places to Audit Your Online Business Reputation

It’s important to continuously keep an eye on your online business reputation. Doing so will ensure that you are on top of responding to feedback both positive and negative at all times. Pulling an audit of your online business reputation doesn’t have to be tricky. By planning ahead, and creating a relevant list of places… Continue reading