Reputation Management, Social Proof

5 Essential Elements of a Real Estate Business Facebook Page

Having a separate business Facebook page is an essential part to any business’s marketing plan. This includes all business sizes, large and small. One industry that especially benefits from having a quality business Facebook page is the real estate industry. Creating a strategically laid out real estate business Facebook page will help you increase leads… Continue reading

Reputation Management, Social Proof

The Best Practices For Handling Negative Feedback

Receiving negative feedback is a scary but inevitable part of growing a business. Often, businesses feel that removing negative feedback from the public eye is the best way to handle the situation. In reality it’s all about how you respond to the feedback that makes or breaks how it effects your business. In fact, a study conducted… Continue reading
The art of building rapport online

Reputation Management, Social Proof

The Art of Building Rapport Online

Building rapport online with your target audience is difficult. Without being able to communicate with them directly, it can be hard to ensure you’re making a good first impression. There are, however, a few steps you can take to build trust online and create connections with potential customers. It’s all about showing what you do, why you… Continue reading

Reputation Management, Social Proof

Why Emotion Trumps Logic in Marketing

Consumers are turning to more resources to make purchasing decisions than ever before. From searching through a company’s website and social media pages, to looking up comparative reviews, the internet provides consumers with an infinite amount of detailed information to aide their buyer journey. But there is a piece to the puzzle that trumps all… Continue reading

Reputation Management, Social Proof

Increase Credibility With These 5 Forms of Social Proof

Social proof is the idea that people will conform to the actions of others in an attempt to reflect a popular behavior or make a correct decision for a given situation. By showing social proof for your company’s product or service, this influences consumers to make more rapid decisions.  The more forms of social proof you can cultivate… Continue reading

Conversion Optimization, Social Proof

How To Generate More Leads From Your Website (With Examples!)

Many companies have outstanding traffic performance on their website, but have trouble bridging the gap between traffic and new leads. Their number one struggle is figuring out how to capitalize on their high traffic and create a system that puts great leads at their fingertips. Does this struggle sound familiar? The best way to create a conversion… Continue reading

Reputation Management, Social Proof

How To Include Customers In Your Social Media Strategy

Why does your company maintain social media pages? To increase brand awareness, be an influencer in your industry, and share content, right? While all of these things are true, it’s important to remember that engaging your target audience is your main goal. When creating and sharing content on social media it can often feel like… Continue reading

Reputation Management, Social Proof

Top 7 Places Every Business Should Be Listed Online

85% of Consumers Use the Internet to Find Local Businesses. According to Search Engine Land’s findings, most people surveyed were just as likely to turn to the Internet, as they were to ask for personal recommendations about local businesses. Internet marketing is drastically changing the way customer reviews for businesses are shared. The more readily… Continue reading

Conversion Optimization, Social Proof

How To Fuel Brand Advocates With User Generated Content

Social Platforms have a growing impact on how people buy. Consumers are turning to their peers more frequently to gain insights on anything from style to vacation spots to where they’ll go for dinner. Consumers love to get inspired by their peers and also have a higher probability to show off what makes them unique… Continue reading

Reputation Management, Social Proof, Testimonials

5 Website Updates To Help Chrysler Close More Sales

Obtaining a standing position as one of the “Big Three” automotive manufacturers in the United States is an impressive achievement. Having the best cars, employees, dealerships, prices, and website are all contributors to this success. But the industry is rapidly changing and Americans are rethinking how they are buying cars by spending less time in car dealerships and more… Continue reading

Social Proof, Testimonials

The Role Testimonials Play In The Buyers Journey

Studies show that 70% of the buyer’s journey is complete before a buyer even takes action for a sale. Understanding the buyer’s journey is important when it comes to a successful marketing strategy. Testimonials have a large impact on moving potential customers closer to deciding to purchase a product or service, but where in the buyers journey… Continue reading