Blog

09 Dec 2016
by Kelsey Taber

15 User Generated Content Statistics to Inform Your Strategy

Cultivating user generated content allows you to showcase quality social proof for your brand. User generated content can be used on your website and social media pages to connect with potential customers. For example running a user generated content campaign on Instagram allows you to showcase relatable customer photos or videos using your product or service. Consumers are naturally influenced by brands they can relate to, so this is a great strategy to bring in new leads.

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Employee Video Testimonials: The Key to Showing Company Culture

Employee Video Testimonials The Key to Showing Company Culture

One of the best ways to connect with potential customers is to showcase company culture. Posting authentic content on your social media pages and website allows potential customers to get a more genuine picture of your company. Customers are more likely to connect with your brand if they feel like they can relate to your company culture and your employees. One way to show company culture is by collecting employee video testimonials.  Read more

The Importance of Showcasing Testimonials and Reviews on Facebook

the importance of showcasing testimonials and reviews on facebook

Facebook has become a versatile social platform that is used for much more than personal pages. As it has evolved, it has become incredibly important to have business Facebook pages. Consumers expect to be able to find your brand online and on various social media sites. Facebook has cultivated so much information over the years that it has turned into a form of search engine for consumers and businesses alike. That’s why it’s incredibly important to showcase testimonials and reviews on Facebook. Read more

How to Use Boast Social Sharing Buttons

When configuring your display widgets, a unique feature that can be added are social sharing buttons. These buttons allow you to give users and your company the option to share individual testimonial submissions to Facebook and Twitter. Social proof builds credibility for your brand, so allowing your customer testimonials to be shared far and wide is a great way to spread social proof for your brand rapidly. Read more

Create a Proactive Customer Service Strategy with Video Content

Video content engages your customers much more effectively than text content. That’s why it’s an important piece of a proactive customer service strategy. Creating videos that your customers can access for common questions, onboarding and other tasks will take some of the stress off of your customer service team, and allow your customers to get their questions answered much faster.

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24 Oct 2016
by Kelsey Taber

2017 Video Marketing Trends

Video marketing has exploded in popularity and effectiveness over the last few years. With consumers being influenced by a massive influx of content, video content can be much more effective at breaking through the clutter. In 2017 you can expect the exponential growth of video content to continue. To stay ahead of the competition you need to be up to date with the 2017 video marketing trends to expect.

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4 Foolproof Ways to Collect Quality Customer Testimonials

It can be difficult to know the right moment to ask your customers for a testimonial. Far too often companies miss the best opportunities to connect with their customers and receive a testimonial. That’s why it’s important to be aware of the right timing to collect quality customer testimonials from your unique customer base. These 4 methods are foolproof ways to collect a robust feed of quality customer testimonials. In the end, it’s all about being proactive.

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Amplify Your Cause with Non-Profit Video Marketing

When increasing awareness and support of your non-profit, your greatest asset are your current community of supporters. Many non-profits rely on out of date methods to increase membership and brand awareness. One way to improve your non-profit’s marketing strategy is to increase your video marketing. Non-profit video marketing can be used in a multitude of different ways and will have a lasting impression on potential members and donors.

Amplify Your Cause With Non-Profit Video Marketing
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19 Sep 2016
by Kelsey Taber

10 Unique Ways to Share Your Customer Video Testimonials

It takes strategy and planning to collect video testimonials from your customers. Once you have a robust feed of testimonials, you should be using them to your full advantage. Taking the time to share your customer video testimonials far and wide will help you impact potential customers with social proof. Besides showing your customer video testimonials on a page on your website, think outside of the box.

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01 Sep 2016
by Kelsey Taber

Build a Company Instagram Page with User Generated Content

Creating an Instagram page for your brand can be tricky. Unlike other social media sites, posting marketing content and other company updates doesn’t fly on Instagram. Building your company Instagram page with user generated content will help you share content your followers want to see. However, not all companies are the right fit for this platform. Here are some tips on what goes into building a company Instagram page with user generated content and whether it’s the right move for your brand.

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24 Aug 2016
by Kelsey Taber

3 Reasons Video Testimonial Campaigns Fail

When planning a video testimonial campaign there are a few things to keep in mind to ensure it’s successful. Just launching your campaign without putting in the effort to engage with your customers for content will set you up for failure. Creating the submission form content and deciding where to place it on your website and social media pages is only part of your campaign. The second and more important piece to your campaign is promotion. You want to make sure that your video testimonial campaign is easy to find, understand and participate in.

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4 Big Brand Examples of User Generated Content Campaigns

User Generated Content is content that is curated from your customers. It can be videos, photos or comments that give customer input on your product or service. This type of content helps convert leads by building credibility. Consumer’s trust each other more than they trust brands, in fact in one survey conducted, 63% of respondents said they trust photos taken by customers more than those taken by a manufacturer or seller. Millennials are especially influenced by user generated content campaigns with 84% reporting that user generated content on company websites has at least some influence on what they buy. Curating content from your customers is an important piece of today’s marketing puzzle. Here are 4 examples of user generated content campaigns that converted leads for these big brands. Read more

10 Aug 2016
by Kelsey Taber

The Anatomy of a Killer Video Marketing Strategy

Video content is the most valuable content you can create to influence your audience. It is believed that by 2019, 80% of content online will be video. To start creating a robust feed of video content, you need to set up a killer video marketing strategy. This strategy will allow you to discover what kind of content preforms best with your target audience, create quality video content, promote your videos effectively and capture leads with your valuable content.

man recording footage for killer video marketing strategy

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Where to Look to Find Insights On Customer Behavior

Knowing when, where and how to influence your customers with marketing content is all based on research. But it can be difficult to know exactly where to look. There are a few different ways to approach your customer behavior research. First you need to identify questions you have about your customers, and gaps in your customer insights. Then you can use a multitude of tools to fill in the gaps and help you create more useful marketing content.

Google analytics customer behavior insightsCustomer email marketing engagement behaviorCustomer buyer persona insights
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01 Aug 2016
by Kelsey Taber

4 Marketing Content Styles That Engage Potential Customers

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It’s no secret why content marketing is rapidly growing as a marketing strategy. But do you know what marketing content styles are the most effective at influencing your audience? Your strategy should be based on creating quality content that appeals to your unique customer base.

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19 Jul 2016
by Kelsey Taber

How to Write a Compelling Customer Case Study

Showcasing your customer’s successes is a great way to include customers in your marketing strategy. One way to elaborate on customer successes is through a customer case study. This is long-tail content that gives the background of your customer, their relationship with your business, and how your company has helped them achieve their goals. Leveraging customer case studies will help your company bring in new business with relatable and informational content.

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Testimonial Thank You Page Best Practices

When your customers take the time to leave you a testimonial, it’s important that you thank them instantly. If you collect the testimonial digitally through a submission form, you need to set up a thank you page. There are elements to a thank you page that are essential to it’s effectiveness. Here are testimonial thank you page best practices for you to follow during your next campaign.

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15 Jun 2016
by Kelsey Taber

SEO for Testimonial Pages: 7 Helpful Tips

The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO. Taking steps to ensure that your page shows up in search for the right audience is the best way to draw traffic organically to your testimonial page.

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5 Essential Elements of a Real Estate Business Facebook Page

Having a separate business Facebook page is an essential part to any business’s marketing plan. This includes all business sizes, large and small. One industry that especially benefits from having a quality business Facebook page is the real estate industry. Creating a strategically laid out real estate business Facebook page will help you increase leads and win new business.
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4 Common Testimonial Mistakes To Avoid

Having a strong testimonial strategy is an essential piece to winning new business. Making sure you’re keeping your customers and audience top of mind during each stage of your strategy will ensure you create the most impact with your testimonials.There are a few common testimonial mistakes that many businesses make that jeopardize how effective their campaign is. Here are 4 common testimonial mistakes to avoid.

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6 Powerful Ways to Get More Real Estate Referrals

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s business comes from referrals and word of mouth – in other words 20 percent of your past clients are responsible for 75 percent of your business. With growth potential relying heavily on referrals, real estate agents should be focusing on things they can do to increase and amplify them.

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17 May 2016
by Kelsey Taber

5 Examples of Testimonial Request Emails That Work

One major part of being successful at collecting customer testimonials is how you promote your submission form. The more ways you can distribute your submission form, the better time you will have at collecting a robust variety of testimonials. A key component to your promotion efforts is email marketing. Whether you have an email drip set up for all new customers, or have a sales team dedicated to reaching out to customers post sale, email is a necessary and useful tool. Using email strategically will help you keep customer testimonials rolling in.

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10 May 2016
by Kelsey Taber

The Best Practices For Handling Negative Feedback

Receiving negative feedback is a scary but inevitable part of growing a business. Often, businesses feel that removing negative feedback from the public eye is the best way to handle the situation. In reality it’s all about how you respond to the feedback that makes or breaks how it effects your business. In fact, a study conducted by Reevoo found that the presence of bad reviews actually improved conversions by 67%. They also found that 68% of consumers trusted reviews more when they saw both good and bad scores, and 30% suspected censorship or faked reviews when they didn’t see any negative opinions on the page. Having a plan in place on how to handle the negative feedback you receive will help you turn the negative situation into a positive learning experience.

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03 May 2016
by Kelsey Taber
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Create Better Marketing Visuals with These 5 Tools

Creating captivating marketing visuals is a huge part of influencing your audience with your content. Consumers are flooded by an incredible amount of information everyday and visuals create an attention grabbing information break. There are a wide variety of tools out there to help you create captivating marketing visuals. These tools can help even those who lack creativity create amazing quality visuals.

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Video Marketing Tricks Your Competitors Aren’t Using

Video marketing is an essential piece to your modern marketing strategy. Basic video trends, like video ads for example, have been adopted by a majority of businesses. In one study, 69% of marketing, sales and business professionals reported using video marketing and another 31% are planning to. With this trend being rapidly adopted your brand needs to think outside of the box to make an impact with your video content.

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25 Apr 2016
by Kelsey Taber

Engaging Ways to Promote Video Testimonials on Social Media

Building a strong social media presence for your business is one the the best ways to shape your brand image. By including your customers in your social media strategy, you can leave a lasting impression with your business social media profiles. Using video testimonials as an integral piece of your strategy is a great way to engage your audience. Find out different ways you can promote your customer video testimonials on each of your business’s social media pages.

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19 Apr 2016
by Kelsey Taber

6 Ways to Integrate Video Marketing Into Your Next Event

Creating a memorable company event is easy with video marketing. Whether you attend an annual industry trade show, or hold a company fundraiser, video marketing can be a great tool to leave a lasting impression and make your event live on. By preparing quality content before the event, and capturing footage during the event, you can easily make video work for your marketing strategy.

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How to Run a Youtube Ad Campaign With Your Video Testimonials

An advertising tactic to consider for your marketing strategy is youtube video ads. Youtube ads exhibit a high viewability rate across mobile and app engagement with a viewability of 94%. It is extremely important to be mobile focussed when reaching today’s consumers. That’s why Youtube can be a great ad choice for your video testimonial content to help your brand build credibility and bring in new leads.

Youtube ad campaign

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5 Ways to Create a More Personalized Testimonial Strategy

Having personalized customer communication can strengthen the relationship between your customers and your brand. Marketers have reported seeing an average increase of 20% in sales when using personalized web experiences. By creating a personalized testimonial experience, customers are more likely to have a positive outlook on your brand. In turn, these customers are more likely to be willing to leave you a quality video testimonial. There are many different ways that you can make your content more personalized for your customers. The first step is to figure out your main buyer personas and dig deeper into ways to connect with them.

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How to Turn Your Video Testimonials Into Facebook Ads

Customer video testimonials are extremely effective at promoting social proof for your brand. In fact, customer testimonials have the highest reported effectiveness rating for all types of content marketing with a rating of 89%. With that in mind its a no brainer that video testimonials would be a great marketing resource to re-purpose as an advertisement for your brand. Promoting video ads on Facebook increases brand recognition and influences potential customers that may not have been aware of your brand before.

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9 Video Testimonial Metrics to Track For Reporting On Your Campaign

When adding a video testimonial campaign to your marketing strategy, it can take some trial and error to discover what works best for your unique brand. Your customer groups may be incentivized to submit a testimonial in different ways. They also may be more influenced by testimonials displayed on your social media pages versus your website. Whatever the case is for your brand, the only way to find out what works best is by tracking, analyzing, and adjusting your campaign strategy over time.

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10 Mar 2016
by Kelsey Taber

How to Collect Star Ratings From Your Customers

Using a system to collect star ratings is a great way to add some additional social proof to your customer testimonials. Not only are star ratings an easy comparison metric for your customers, they help you make quick and informed decisions as a brand. Whether you plan to collect star ratings for your product or service, or just want some behind the scenes feedback from your customers, you need to have a plan in place to ensure your customers participate.

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02 Mar 2016
by Kelsey Taber
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20 Impactful Statistics About Using Testimonials In Marketing

It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. These 20 statistics prove that testimonials are a influential addition to your marketing campaigns.

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25 Feb 2016
by Kelsey Taber

5 Things to Keep in Mind When Recording Business Videos in HD

With the new HD video update, collecting high quality business videos is made possible. There are a few aspects of video though that are in the hands of the person recording. Making your customers and employees aware of what makes a great video, will help you increase the overall quality of your video testimonials and marketing videos as a whole.

recording business videos in HD

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23 Feb 2016
by Kelsey Taber

How to Integrate Testimonials Into Your Inbound Marketing Strategy

Practicing an inbound marketing strategy is a great way to move potential customers through your sales funnel. Implementing testimonials into your inbound marketing strategy will help you collect and convey valuable social proof. You need to be strategic about where you collect and display testimonials within your inbound marketing content to make sure its the most effective for each various customer group. Here is a overview about when to collect testimonials, and what kind of testimonial content is most effective at converting a person in each stage of your inbound marketing strategy.

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16 Feb 2016
by Kelsey Taber

4 Ways to Use The New Star Rating System

We recently added a star rating system to the front end of your Boast display widgets. This means you can now collect a rating from your customers to show off on your website and social pages. Ratings help you build strong social proof by giving users a quick point of reference when looking at your customer testimonials. In this post, we’ll cover how to turn on your Boast Star Ratings, and some different ways to use them.

 

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15 Feb 2016
by Kelsey Taber
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5 Legal Considerations When Using Testimonials In Advertising

Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer feedback as advertising. When you are using customer testimonials in advertising there are a few legal considerations to keep in mind to make sure you’re not breaking the law.

Testimonials in advertising

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09 Feb 2016
by Kelsey Taber
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The Best Practices For Monitoring Your Online Business Reputation

With the vast amount of online platforms that house information about your business, it can be overwhelming to monitor your online business reputation. Dedicating time each week to cultivate this information is well worth the effort because it could make or break the future success of your company. Consumers are highly receptive to online reviews, with as many as 90% of consumers reported in one study admitting that their buying decisions were influenced by online reviews. This means that bad reviews can have a large impact on your business, but positive reviews can have even greater impact if you’re strategic.

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Testimonial Examples To Inspire Your First Campaign

Creating an engaging and effective page to showcase your customer testimonials can be hard when starting from scratch. Just like any other marketing tactic it can be helpful to see examples of what leaders in your industry are doing before you begin to create your own campaign. Because of this, we’ve compiled a list of examples that include testimonial content from across the Board. Take these examples and apply them to your own testimonial campaign. What style do you think will be the most effective at influencing your unique customers?

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6 Digital Marketing Tips Essential For Your Small Business

Having a competitive digital marketing presence is important for a small business. Companies with large marketing budgets can afford to try a multitude of different digital marketing tactics. Because of this, there are trends that have emerged that work for large and small businesses alike. Find out what digital marketing tips you should be following, even if you have a small budget.

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15 Jan 2016
by Kelsey Taber

Pure Energy Window Company: Boast Client Spotlight

Here at Boast we’ve had the pleasure of working with a wide variety of customers. From real estate to marketing agencies, each industry finds a unique way to use Boast to help better their testimonial processes for themselves and their clients. One of those companies, Pure Energy Window Company, has integrated Boast into their sales process and has had huge success at collecting and displaying quality feedback.

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The Art of Building Rapport Online

Building rapport online with your target audience is difficult. Without being able to communicate with them directly, it can be hard to ensure you’re making a good first impression. There are, however, a few steps you can take to build trust online and create connections with potential customers. It’s all about showing what you do, why you care, and why it matters in a way that forms a meaningful connection.

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29 Dec 2015
by Kelsey Taber

9 Ways to Use Campaigns and Tags to Organize Your Testimonials

Organizing and segmenting your testimonial content is a key way to reach your target audience with the most impactful content. Whether you sell multiple products, or appeal to a wide range of buyer personas, grouping together alike content is a smart marketing strategy. Testimonials are a key way to leverage social proof for your brand, so why not spread them strategically throughout your online presence? Using campaigns and tags you’re able to organize your customer testimonials in a way that works for your business. Here is the main difference between campaigns and tags, and 9 different ways to use them to organize your testimonials.
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16 Dec 2015
by Kelsey Taber

Why Emotion Trumps Logic in Marketing

Consumers are turning to more resources to make purchasing decisions than ever before. From searching through a company’s website and social media pages, to looking up comparative reviews, the internet provides consumers with an infinite amount of detailed information to aide their buyer journey. But there is a piece to the puzzle that trumps all logical research, and that is emotion. An fMRI neuro-imagery study shows that when evaluating brands, consumers primarily use emotions gathered from personal feelings and experiences rather than information given about a brand. This study proves that if a consumer grows an emotional connection to a brand, that connection will influence them to choose that brand over it’s competitors time and time again regardless of other factors. So how do you evoke emotion in marketing to hook potential customers?
Starbucks Brand Loyalty
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Increase Credibility With These 5 Forms of Social Proof

Social proof is the idea that people will conform to the actions of others in an attempt to reflect a popular behavior or make a correct decision for a given situation. By showing social proof for your company’s product or service, this influences consumers to make more rapid decisions.  The more forms of social proof you can cultivate the greater chance you will have to increase credibility for your business. So what kinds of social proof exist? And how do you relate that back to your marketing strategy? It’s simple!

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07 Dec 2015
by Megan Marsack

Video Testimonials: The Key To Increasing Product Sales

Selling a product can be a difficult task, especially in today’s society with the abundance of options and product comparisons available. The secret to successfully selling your product is easier than you imagined. Stop and think about what convinced you to buy that new car or phone, most likely it was another person telling you the benefits of the product and how happy they were with their decision to purchase it. Testimonials are a smart and simple way to give potential customers the extra push they need to follow through with buying your product.

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30 Nov 2015
by Kelsey Taber

5 Ways to Make Your Marketing Content Perform Better

Creating brand content is the key to influencing consumers in a less intrusive way. Whether your company maintains a blog, publishes consumer case studies and testimonials, or regularly creates ebooks, guides, and infographics, you are already setting yourself apart from your competitors. But not all content is created equal. Here are 5 things to keep in mind that will help you produce better marketing content.

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19 Nov 2015
by Megan Marsack
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6 Essential Marketing Videos to Transform Your Website

One minute of video is worth 1.8 million words. Adding video content to your marketing strategy not only keeps customers engaged on your website, but it also helps your company gain valuable credibility. Including video content on different areas of your website does takes some extra effort, but the increased ROI will prove their effectiveness over other marketing tactics.

Video

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How to Collect Better Video Testimonials From Your Customers

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of control can often lead to video testimonials that are unusable. Taking time to educate and prepare your customers for the video testimonials they record can help you increase the quality of content you receive. Having set resources and suggestions in place can also put your customers at ease and create a more genuine testimonial feed.

Client On Their Computer

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Segmentation: The Key to Influencing Target Audiences With Video Testimonials

Video content is a necessary and important piece of your business’s marketing strategy that helps you reach today’s distracted and over stimulated consumers. Using video testimonials as a part of your overall video marketing strategy is a great way to create an engaging, personal, and credible feed of content. One way to take your video testimonials to the next level are to segment them. By strategically grouping together content that makes sense for your brand, and targeting different areas of your audience with it, it will help you increase reach and be more effective in engaging consumers with relevant content. This secondary step to organize your video testimonial strategy will help you become an expert at targeting your audiences in the right way.

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How Agencies Can Deliver More Value To Clients With Testimonial Processes

As an agency, you want to provide value to your clients with software and applications that work to help them increase ROI. Many of these processes implemented into your client’s marketing strategy takes effort from both ends to work. One process that is important, is to have a system in place to collect social proof. Collecting testimonials is an imperative part of adding social proof to your customer’s marketing strategy, but you need to equip them with the skill set and tools to make their testimonial processes produce the most value. Here are a few steps your agency can take to create a testimonial process and deliver more value to your clients. In turn, making you look like marketing rockstars.

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How To Create Micro-Moments With Video Testimonials

With the explosion of online content, it’s harder to cut through the clutter and engage users. The way people engage is changing rapidly as well with 34% of smartphone users going online mostly using their phones, and not on a desktop, laptop, or other device. Micro-moments are becoming a popular and smart solution to rapidly and effectively share content for your brand to specifically engage mobile users. Video testimonials can be a simple and impactful way for your company to start producing mobile-friendly micro-moments.

Woman using phone to view micro-moments

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20 Oct 2015
by Kelsey Taber

13 Stats That Prove The Power Of Video Marketing

Video marketing has emerged as a leading way for marketers to influence and engage their target audience. Using video content in your company’s marketing strategy used to be an option. Now its a necessary piece to your marketing puzzle that could make or break the success of your brand. Marketers who use video are more likely to influence their audience in search, on social media, and on their website.

Video Camera

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How To Leave A Lasting Impression With Your Homepage

55% of visitors spend fewer than 15 seconds on your website. Your website’s home page may be the single most important factor when it comes to building a strong brand presence online. Think of your homepage as a resume for your business. It should convey the most important details and leave users with a strong understanding about what you do, how you do it, and why it matters.  Here are a few things to keep in mind when formatting your homepage.

Leave a lasting impression with your homepage by:

Cutting out the clutter

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Moms Are Turning To Video Content To Make Decisions, Learn & Engage

A study conducted by think with google and TNS found that 83% of moms search for answers to their questions online. And of those, three in five turn to online video in particular. They also discovered that of the moms surveyed who view videos on YouTube, 81% watch how-to content. And of the moms surveyed, 58% said they’re likely to search for videos about a certain product before making a purchase. With this study, marketers learned that moms are turning to video content more than ever before. They are watching videos to learn how to fix, create, and achieve new goals. And they are weighing the content they watch into their purchasing and life decisions. Here is a look at how moms are turning to video content, and how you can apply that to your marketing strategy.

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5 Ways To Improve Your Website Without A Redesign

A complete website redesign can take weeks or even months, and finding the time and budget to do so can be an even bigger challenge for busy companies. That’s why tackling website improvements in smaller chunks can be more feasible for businesses in a time or budget crunch. There are multiple ways to update your website while waiting for the right time to do a full redesign that can give your website a facelift. Minor updates have the potential to help you improve the overall user experience on your website which, can work magic at increasing traffic and leads.

Here are 5 improvements that can enhance your website:

1. Add Testimonials

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05 Oct 2015
by Kelsey Taber

How To Generate More Leads From Your Website (With Examples!)

Many companies have outstanding traffic performance on their website, but have trouble bridging the gap between traffic and new leads. Their number one struggle is figuring out how to capitalize on their high traffic and create a system that puts great leads at their fingertips. Does this struggle sound familiar? The best way to create a conversion from traffic to leads is by adding forms to multiple places on your website. Forms are a strategic way to collect leads by creating a barrier to your valuable content or next steps that require contact information in order for the user to continue.

Place Forms Here To Generate New Leads:

Ebooks

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24 Sep 2015
by Kelsey Taber

How To Include Customers In Your Social Media Strategy

Why does your company maintain social media pages? To increase brand awareness, be an influencer in your industry, and share content, right? While all of these things are true, it’s important to remember that engaging your target audience is your main goal. When creating and sharing content on social media it can often feel like you’re throwing content out into the universe. By including your customer base in the conversation, it can start to feel more like a two way street. How can companies work to include their customers in their social media strategy? It’s simple!

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16 Sep 2015
by Kelsey Taber

Introducing: New Boast Display Widgets

Here at Boast we’ve been working hard to expand your options. We recently launched two new display widgets with an entirely new look. Check them out below, and find out how to get them up and running on your site.

What Do The New Display Widgets Look Like?

(Click on them- They expand!)

Vertical Cards

 

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14 Sep 2015
by Kelsey Taber

Why People May Not Be Filling Out Your Website Forms

Are your website forms averaging little to no traffic per week? You’re working diligently to market them correctly to your target audience, but you’re still having no luck generating leads? This may be a warning sign that something else is going on. Trust needs to be established between you and your website users in order to get the form traffic you’re looking for. How do you build trust with potential customers? It’s all about what you do to increase your company’s credibility. There are a few different ways that companies can work to increase credibility on their site with the help of their customers and useful content marketing.

Changes That Will Increase Traffic To Your Website Forms:

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09 Sep 2015
by Megan Marsack

How Realtors Can Differentiate Themselves Using Testimonials

It is estimated by the Association of Real Estate License Law Officials that there are approximately 2 million active real estate licensees in the United States. That’s 2 million people competing to win business from the same pool of consumers looking to buy and sell their home. In some states, like Arizona for example, the market is proven to be extremely saturated with an estimated 1 in every 168 people licensed to be a realtor. With this high quantity of real estate professionals comes a high level of competition. Realtors need to differentiate themselves to win business over their competitors.

Realtor Holding Sold Sign

How Can Realtors Use Testimonials To Close Sales?

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6 Signs You Should Invest In Testimonials

Testimonials and word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about a 3rd of businesses are actively seeking and collecting customer reviews on an ongoing basis. Many companies that lack testimonials on their website are missing out on a large portion of potential customers whose decisions are fueled by social proof. If you are not sure if your company should be collecting testimonials, then take a look at these warning signs to help point you in the right direction.

Positive Customer Testimonials

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24 Aug 2015
by Kelsey Taber

5 Reasons To A/B Test Your Marketing Tactics

Marketing effectively to your target audience is all about trial and failure. With the multitude of marketing channels and tactics for your company to try, being data driven is important. One way to ensure you can be confident in your marketing strategy is to run an A/B test for each of your marketing tactics. An A/B test, also referred to as a split test, is the idea of creating two different prototypes of a marketing campaign and analyzing which receives the most positive response from your target audience. The result is that you will receive cold hard evidence, and numbers to back up your marketing decisions which will help you continually evolve your marketing strategy.

A/B Testing

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12 Aug 2015
by Megan Marsack

Top 7 Places Every Business Should Be Listed Online

85% of Consumers Use the Internet to Find Local Businesses. According to Search Engine Land’s findings, most people surveyed were just as likely to turn to the Internet, as they were to ask for personal recommendations about local businesses. Internet marketing is drastically changing the way customer reviews for businesses are shared. The more readily available you make information and reviews of your company online, the better your competitive standing.

Internet Search

Check out the top 7 places every business should be listed online:

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11 Aug 2015
by Kelsey Taber

8 Ways To Integrate Video Into Your Marketing Strategy

Consumers are constantly on the receiving end of brand messages. This endless stimulation gives them the ability to pick and choose what messages they tune into. One way marketers can cut through the clutter is with engaging video content integrated into their marketing strategy. A study on video engagement showed that the average internet user spends 88% more time on a website with video content, yet only 24% of brands are using online video to market to consumers. Why is there such an inconsistency? A common misperception exists that video content is time consuming, pricey, and hard to make look professional. When created the right way though, those things are just not true.

 

Marketing Video

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29 Jul 2015
by Kelsey Taber

How To Fuel Brand Advocates With User Generated Content

Social Platforms have a growing impact on how people buy. Consumers are turning to their peers more frequently to gain insights on anything from style to vacation spots to where they’ll go for dinner. Consumers love to get inspired by their peers and also have a higher probability to show off what makes them unique on social media. With a society that is fueled by social proof comes a growing number of brand advocates.

User Generated Content

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23 Jul 2015
by Megan Marsack

Avoid These Common Mistakes When Collecting Testimonials

Testimonials are one of the most powerful marketing tools to help leverage social proof for your business. A few major mistakes can be made though when it comes to companies that lack research and preparation before starting to collect testimonials. Learn from these common mistakes others have made to get the most out of your very own testimonial campaign.

Testimonials

No Goals Are Set

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15 Jul 2015
by Megan Marsack

5 Tools To Optimize Your Customer Service Strategy

78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. This staggering statistic shows that nurturing customer relationships is an essential part of growing a prosperous business. Sometimes businesses struggle to create an efficient customer service strategy, so answering their customer’s concerns fall to the wayside. There are a multitude of resources out there to ensure that this does not happen.

Here are 5 essential tools that every business should add to their customer service strategy

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13 Jul 2015
by Kelsey Taber

How Periscope is Changing The Way Companies Use Video Content to Engage

The way people are engaging with the world is rapidly changing. There is no longer an urge to form a narrative or collection of personal posts. More and more people are adapting to engaging on social media in the moment. With this change we see social media sites like Instagram and Snapchat becoming more readily used platforms, while leaving collection style sites like Facebook in the dust. A newcomer to this instantaneous social media format is Periscope. This app gives users a platform to share and view live video content and engage with what’s going on in real time.

What Is Periscope?

Periscope Live Video Applicaiton

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5 Website Updates To Help Chrysler Close More Sales

Obtaining a standing position as one of the “Big Three” automotive manufacturers in the United States is an impressive achievement. Having the best cars, employees, dealerships, prices, and website are all contributors to this success. But the industry is rapidly changing and Americans are rethinking how they are buying cars by spending less time in car dealerships and more time in front of their computers.

Buying a car online

It is hard to imagine that such a successful company could be doing anything wrong to potentially damage their future standing. When you take a look at Chryslers website, you will see why they are ranked number 3 in America – but maybe not for long.

These 5 Website Updates Could Save Chrysler From Falling Short Of Their Competitors:

Social Media Sharing

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09 Jul 2015
by Kelsey Taber

11 Apps Every Business Needs On Their Facebook Page

Is your business capitalizing on it’s current Facebook page? Chances are probably not. The best Business Facebook Pages all have one thing in common – They use Facebook Apps. Whether for a sweepstakes, live content, or customer feedback, top brands are finding what makes their target audience tick, and integrating their Facebook page to increase engagement.

Here Are 11 Integrations To Add Your Business’s Facebook Page:

#1. Social Integration

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Use Video Testimonials to Amplify Your Net Promoter Score

The Net Promoter Score is a customer feedback measurement system that has grown rapidly among major industries since it was created in 2003. This system was developed by the founder of Bain & Company’s loyalty practice, Fred Reichheld. What it measures is customer satisfaction and allows companies to find and capitalize on what makes their customers happy and also fix what make their customers unhappy.

How Is The Net Promoter Score Calculated?

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30 Jun 2015
by Megan Marsack

The Role Testimonials Play In The Buyers Journey

Studies show that 70% of the buyer’s journey is complete before a buyer even takes action for a sale. Understanding the buyer’s journey is important when it comes to a successful marketing strategy. Testimonials have a large impact on moving potential customers closer to deciding to purchase a product or service, but where in the buyers journey are they most influential?

Buyer Research

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13 Companies That Are Using Customer Testimonials The Right Way

It’s a no brainer that companies need to collect testimonials and feedback from their customers, but what makes a powerful testimonial strategy? Its all about collecting quality content, organizing that content, and putting it in front of the eyes of the right people.

Here are 13 companies that have their testimonial strategy down:

1. Zendesk

Zendesk Customer Testimonials Read more

23 Jun 2015
by Kelsey Taber

Why Contractors Close More Sales With Testimonials

Home Renovation

Consumers looking to complete a major, home renovation spend hours of time researching contractors before making hiring decisions. This research is pulled from a multitude of different channels, and the testimonials that they come across during their search process have a major impact on their decisions. The size and price tags of these projects bring to light a list of worries for consumers, and testimonials from happy customers can work magic at easing them.

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18 Jun 2015
by Megan Marsack

The Role Testimonials Play in the Car Buying Process

The process of purchasing a car is tricky and time-consuming for most people. Testimonials are a way to ease the work that goes into buying a car. Trying to find the perfect car, salesman, dealership, and overall experience is challenging. It is human nature to feel more confident when committing to making difficult buying decisions after being influenced by peer reviews. Reading or watching reviews could be the first step to perfecting this process.

Car Dealership

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16 Jun 2015
by Kelsey Taber

Top 5 Questions to Ask to Get Competition-Crushing Testimonials

The quality and diversity of the testimonials you collect can be a huge factor in ensuring that they work as a part of your sales process. When asking customers to submit a video of themselves, there will always be the inevitable camera-shy person. Although these loyal brand advocates may have a million wonderful things to say about your company, it’s hard for some to know what to say when boasting about you. To get the most out of your testimonials, it’s to your benefit to ask questions that will allow your customers to elaborate on their experiences with your product, service or event.

Superior Testimonial

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How Big Brands Are Nurturing Satisfied Customers and Loyal Customers Differently

You may have read the title of this post and thought, satisfied customers and loyal customers go hand in hand, I already knew that! It’s the logical, but incorrect assumption that many businesses make. Often times it may feel like acquiring a satisfied customer is the first step on the yellow brick road to a loyal brand advocate of your business. The reality is they are vastly different customer groups that have conflicting business impacts, and therefore should be nurtured in different ways.

 The Satisfied Customer: An Attitude

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How to Display Testimonials on Your YouTube Channel

Having a large online presence is crucial to keeping up with other businesses today. Showcasing customers testimonials on various platforms is one of the ways you can expand your online presence while building a trusted brand simultaneously. Now that we’ve given you a way to display customer testimonials right on your website, we’ve also developed a way to expand your digital footprint by uploading your customer testimonials directly to your YouTube account. There a huge added SEO benefits to having a presence on YouTube, and with a few simple steps, you can tap into that for your business. In just a matter of minutes, you can link your Boast account to your YouTube channel and have testimonials uploaded directly to your channel once they’re approved.

Want to add your testimonials to your YouTube channel? Let’s get started. Read more

Benefits of Displaying Testimonials on Your Facebook Page

With over 1 billion monthly active users, Facebook has become a platform where brands gain exposure and market precisely to their followers and target market to generate leads. Having customer testimonials on your business Facebook page can help build trust and engagement with your target audience. Luckily, Boast seamlessly integrates with Facebook, allowing you to collect and display testimonials right on your business Facebook page.

Advantages of Integrating Boast with Facebook

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Why Your Customers May Not be Submitting Praise

Failed Customer Testimonials

Collecting customer reviews is crucial to business growth and development. They can provide an overall understanding of your customers’ experience with your brand, products or services. Once you receive customer reviews and testimonials, finding a way to use them to benefit your business is the easy part. However, getting your customers to actually submit feedback is the real challenge. There are many different ways you can ask for feedback, but certain factors could be limiting the chance your customers respond. Below are a few reasons why your customers may not be taking the next step to submit a testimonial.

1. Long or Confusing Process

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03 Mar 2015
by Stephanie Sundheimer

How to Allow & Revoke Access to Your Webcam in Your Web Browser

If you are using a web application, such as Boast, to record a video with your webcam, you need to allow that specific website through your web browser access to your webcam. If you have previously allowed a website access to your webcam and want to revoke that privilege, you will need to do that through your browser settings as well.

When submitting a testimonial with Boast, it is important to follow all of the steps for allowing Boast to access your webcam and microphone so your video and audio are properly recorded.

Allowing Webcam Access with Your Web Browser

Follow the steps below to allow a website to access to your webcam. This tutorial is designed specifically for Boast users and goes through the process using Google Chrome, but will work for most cases of trying to provide a website with access to your webcam in most browsers.

1. As you fill out the form to submit your testimonial, you will arrive at an option to include your video. Select “Record from Webcam.”

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The Key Role of Brand Advocates in Business Growth

brand advocates

A brand advocate is someone that speaks highly of a person, product, event, organization, etc., without being paid or compensated for it. They have a natural inclination or excitement for that thing and readily share that with groups of other people, having a tremendous, overall positive affect on that brand. Essentially, brand advocates are the underpaid and underutilized cheerleaders of the professional world, and there are four key reasons why you should invest in building up and supporting your own brand advocates. Read more

17 Feb 2015
by Andrea Zoia

How to Use Feedback for Business Development

feedback
As a business, you will learn the most from your employees and customers, and their feedback is essential for business growth and development. Without feedback, you will have no idea what your customers really think of your products or services, leaving you with no direction or insight on how to improve and grow. Feedback and testimonials can help push potential customers further into the purchasing phase, but can also provide an understanding of internal business environments, product experiences, and target market behavior. Read more

27 Jan 2015
by Samantha Dunn

5 Simple & Effective Ways to Nurture Customers into Lifelong Fans

 

Customer Nurturing

Whether you’re in a niche industry or you have thousands of other competitors, maintaining an active relationship with your customers is crucial to business growth. More often than not we see companies pouring their time, energy and money into acquiring new customers but they’re missing out on their biggest market of all – their customers. After all, the statistics speak for themselves: customer acquisition costs seven times more than customer retention and 81% of customers are more likely to give repeat business simply because they were provided good service. Convinced? Here are some ways that you can nurture your customer relationship to build trust and turn them into lifelong fans. Read more

New Feature: Boast Thank You Page

Customer loyalty and experience has the ability to make or break your business. With 68% of customers abandoning companies and products because they feel that they’re indifferent, it is important to take every opportunity to let your customers know they matter to you. When a customer fills out a form, purchases a product, or submits a testimonial, you should say thank you. A Thank You page not only lets the customer know you’ve noticed them, but also opens doors for optimization.  Adding a Thank You page creates an opportunity to link back to your website, share on social media, and even showcase a different call to action. That’s why Boast users now have the option to create a Thank You page that displays after a customer submits a testimonial.

Customizing Your Boast Thank You Page

We know how important branding is, which is why this new feature allows you to customize the look and message of your Thank You page. Follow these simple steps to start creating your custom Thank You page. Read more

17 Dec 2014
by Samantha Dunn

You’ll Never Wonder How to Get Testimonials From Clients Again With These Tricks

Today, most people wouldn’t argue with the fact that testimonials and reviews can have a powerful effect over your overall business reputation and brand. After all, they’re constantly all around us. Every day you hear things like “Voted best gym in town” in a commercial or “I love this brand, and I’ll never use a different kind now!” from a family member or “I have a serious fear of the dentist, but Dr. Smith was so patient and gentle with me that I don’t stress about going to the dentist anymore,” from a coworker.

The issue is not how to get testimonials to work for you once you have them; it’s physically getting the testimonials in the first place. However, there are real, easy tricks that you can use to get your clients to take that next step. I’ve put together a list of ways you can reach out to your clients to get testimonials and reviews, including some ideas that you might not have thought of before. Read more

How to Make Your Trade Show Booth Stand Out

kioskAttending trade shows is the perfect opportunity to market your brand or products and showcase them to potential new customers. The purpose of trade shows is usually to generate leads and increase sales, but it really should be more about creating relationships with potential customers and providing a memorable brand experience. Because trade shows are focused around a specific industry, it is important to stand out from all of your competitors. Read more

Video Testimonials: The Key to a Memorable LinkedIn Profile

LinkedIn has become a vital part to not only maintaining a professional presence in our online world, but it has also become an avenue to expand your network and connect with old and new clients. LinkedIn’s unique, résumé-like interface offers a way to show off your skills, expertise, successes, projects and much more. However, you are mostly limited to the sections of information (summary, job descriptions, skills, etc.) that LinkedIn provides every user.

Until now. Read more

04 Nov 2014
by Andrea Zoia

Customizing Your Testimonial Submission Form

Keeping a consistent brand image is important, which is why we’ve given you the option to customize your Boast submission form. You can hide certain fields and use CSS styles to ensure the form matches the look of the rest of your website. Currently, we don’t have a control panel setting for this, but you can achieve it with a little bit of web development.

How to Hide Form Fields

Each entry field is customizable and can be hidden. To hide specific fields, follow these steps: Read more

Testimonial Management Software: Organize, Edit & Download Testimonials

As testimonials and reviews continue to play a larger role in the sales process, there’s an even bigger need for a way to effectively organize and manage them. With Boast’s testimonial management software, it not only gives you an easy way to collect testimonials and reviews but it also functions as a comprehensive testimonial management tool allowing you to organize your testimonials, edit your testimonials and even download your testimonials. Read more

08 Oct 2014
by Andrea Zoia

How to Locate and Interpret Boast Stats in Google Analytics

With today’s expanding digital use and endless resources for insights, it is important to monitor user engagement with your brand and website. Google Analytics is a helpful tool that will provide you with data regarding page views, sessions, and users on your site. This information can tell you what pages are performing better than others so you can strategize each page’s content and engage more users. Read more

26 Sep 2014
by Samantha Dunn

How to Collect & Display Testimonials on Your Facebook Page

With over 250 million people logging in each day, Facebook has developed a platform for businesses to get their brand in front of the masses in only a matter of seconds. It has become a place to build brand recognition, increase business credibility and create brand ambassadors. With Boast, now you can show off your praises where your devoted fans are following you and your target customers login in every day – Facebook. Get set up to collect and display testimonials on your Facebook page with this step-by-step tutorial.

Let’s get started. Read more

10 Sep 2014
by Samantha Dunn

25 Ways to Show off Testimonials & Reviews for Your Business

Business Testimonials

There’s no doubt that a good customer review or testimonial can really impact the reach of your products and services. Word-of-mouth promotion and user-generated content has completely changed the way people find products and services they use and trust. To help you magnify the reach of your testimonials and reviews, I put together 25 ways you can use testimonials and reviews to capitalize on their power. Read more

27 Aug 2014
by Samantha Dunn

Client Spotlight: The North Face Endurance Challenge

When we say Boast clients come in all shapes and sizes, we aren’t kidding. From mortgage companies to national gas and utility providers, our video and photo collection app is helping all types of organizations in distinct and unique ways. One of those is The North Face Endurance Challenge, which uses the Boast mobile app to get feedback from runners at their events.

North Face Endurance

What is The North Face Endurance Challenge?

The North Face Endurance Challenge Series is a 2 day trail running event that takes place in 6 locations throughout 2014. With events in New York, Washington D.C., Ontario Canada, Wisconsin, Utah, and California, they feature several types of races including a 5K, 10K, Half Marathon, Marathon Relay, Marathon, 50K and 50M. Yes. I know what you’re thinking… 50 miles!?

Read more

20 Aug 2014
by Samantha Dunn

Announcing: Exclusive Boast Member Deals

At Boast, we’re all about helping you grow and market your business, products, and events as effortlessly as possible. That’s why we’ve decided to partner up with some other cool SaaS products to give you an opportunity to do that even more easily.

From customer service plugins and analytics software to free e-books and emailing services, these great products will help to boost any marketing and sales strategy. These like-minded companies have stepped up to the plate to provide exclusive offers and discounts just for Boast users.

Boast Deals

Take a look at the new Boast Member Exclusives page to see these special offers. Don’t forget to check back periodically to see the what’s been added!


Do you have a cool offer or product discount that you want to provide Boast customers? Let us know, and we’ll get in touch with you about becoming a partner!

Lock Boast App in Kiosk Mode on iPad

We live in a high-tech, mobile-world where convenience is everything. If we can’t do something in a matter of seconds, we ponder if it’s worth our time.

This is no exception when it comes to collecting customer stories and reviews. The strength of a customer review goes far beyond a simple ego boost and becomes part of a powerful and effective sales and marketing strategy. But again, capturing these reviews requires organizations to get people to take the time to make them first, which becomes an obstacle in itself. One of the most effective and straight forward ways to go about getting people to participate is to get them on location and on the spot. That’s where the idea of the locking the Boast app in mobile kiosk mode came from. Read more

06 Aug 2014
by admin

Client Spotlight: OneTrust Home Loans

At Boast, we have had the pleasure of working with a large variety of organizations around the world that use Boast to fit their unique needs. One of those organizations – OneTrust Home Loans –  has taken customer testimonial and review collection to the next level by integrating them into their marketing and sales strategies.

Read more

02 Jul 2014
by Samantha Dunn

4 Drawbacks of User-Generated Content & How to Not Fall Victim

User Generated ContentIn a highly-social world with millions of competing marketing messages, it’s pretty clear by now that user-generated content (UGC) has become an essential part to reaching customer demographics. UGC can help you reach new customers, engage old ones, develop your brand and increase overall sales, but it also bring it’s own challenges with it. Here are four potential drawbacks of user-generated content and how you can adapt so you don’t run into the same issues. Read more

26 Jun 2014
by admin

How Big Brands are Increasing Customer Engagement with User-Generated Content

Endorsements from real people can be a powerful and influential tool companies, big and small, can utilize to create brand awareness and credibility. With the advancement of technology and social media, companies are beginning to harness user-generated content from consumers and incorporating it into their marketing mixes. So, who’s doing it best? Here are some big brands that have encouraged their devoted fans to share their experiences through text, photos and videos and are reaping the benefits.

Read more

17 Jun 2014
by Samantha Dunn

How to Update Your Embed Codes

The recent change from Post Kudos to Boast has been an exciting one, to say the least, and has brought about many changes. One of those changes includes updating our embed forms. Now, if you’re a Boast user, you should have recently received an email about updating these forms. Don’t start panicking! It’s pretty easy, and I’ll walk you through the steps here.

How to Update Your Testimonial Collection Widget

  1. Login to your account to view your Dashboard.
  2. Select Collect Testimonials from the left side navigation.
  3. From the “Change Campaign” dropdown menu, select the campaign that you are currently using to display your testimonials.  Then copy the generated embed code in the box below.Boast Dashboard
  4. Now you need to access and edit the actual page on your website where you originally added the embed code or contact your Webmaster to make the following change.
  5. Switch to view the page in “HTML” or “Text” format to edit the HTML code. Locate the code that starts within  <iframe src= and ends with </a>.  Quick tip: Search for “iframe” to locate the code easily.
    Boast Code Snippet
  6. Replace the entire block of code starting with <iframe src= through </a> and replace it with the new code that you copied in Step 3.
    Code Snippet After
  7. Save the web page, and you’re done!

Read more

06 Jun 2014
by Stephanie Sundheimer

Installing Boast For WordPress

Boast makes it easy to collect and display testimonials on your WordPress website. Follow the steps below to get started collecting testimonials and showcasing your praise.

1. Create a page for collecting testimonials

The first step to collecting testimonials on your WordPress website is creating the page that you will use to collect your testimonials. Log into WordPress and go to the admin screen. Then hover over Pages from the left-hand menu and select “Add New.”

create-wordpress-page

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29 May 2014
by Samantha Dunn

Post Kudos is now Boast!

We’ve been working on some major updates lately, and with the launch of our new features, we are taking on a new name!

The reason for this is simple. As we were outlining our growth path, we realized that “Post Kudos” was very specific and limiting some of the future areas where we want to take the company. Our new name, Boast, will allow us to become an evolving platform to help you better manage, share and distribute customer stories for your businesses.

Boast Dashboard

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Customer Review Statistics

It’s one thing to simply tell you all the positive effects customer reviews can have on your business, but it’s another to have some cold, hard facts to go along with it. Customer reviews and testimonials are becoming increasingly powerful in a time when the consumer is trusting businesses less and fellow consumers more. Here are some of the latest statistics about customer reviews that will get you thinking: Read more

30 Apr 2014
by Stephanie Sundheimer

Mailchimp Integration Now Available

Mailchimp Integration - Boast Video TestimonialsOne of the easiest and most trackable ways to communicate directly with your clients is through email marketing. You can keep customers up to date and engaged with your business by sending out product specials, company news, or articles that are useful to your audience. Once you have an email address for your customers, the possibilities for engaging them are endless. But getting that email address is always tough.

Boast now makes collecting those emails a little bit easier by offering integration with Mailchimp. Any time someone submits a testimonial using one of the Boast apps or a submission form on your website, their name, phone number and email address can be automatically added to the Mailchimp list of your choosing. Read more

30 Apr 2014
by Samantha Dunn

YouTube Integration Now Available!

We’ve had many people approach us knowing the importance of both having a presence on YouTube and the power of displaying testimonials on their websites but were looking for a way to capture the benefit of both without having to take any additional steps. That’s where the idea of Boast YouTube Integration came in. This YouTube widget allows you to upload videos to your YouTube channel with one click of a button, while uploading videos directly to your website. At the same time, it also gives you the ability to have multiple people add videos to your YouTube channel.

Read more
30 Apr 2014
by Stephanie Sundheimer

3 Ways to Optimize Your Videos for SEO

It’s no secret that video content is great for increasing engagement, but it isn’t always the best at driving traffic to your website from search engines. Google can’t index a video the same way it indexes words on a page or even image titles and alt text. But when you put a few simple video SEO measures into practice, you might find your video content outperforming traditional blog posts on your site. Here are three ways to optimize your videos for SEO.

Read more

5 Tips From KFC’s #HowDoYouKFC Video Contest

Video and photo contests are becoming the new norms when it comes to conducting corporate giveaways. With the technology available today, people can create user-generated content and upload it directly to a site within just a matter of minutes or even seconds.

Kentucky Fried Chicken was one of the latest to capitalize on this trend with their #HowDoYouKFC contest. They set up this contest to encourage people to take photos or videos of themselves showing how they like to enjoy KFC’s products. With the goals of generating brand awareness, increasing sales and capturing product testimonials, KFC successfully engaged thousands of people and garnered tons of free advertising. Below, you’ll find 5 things we can learn from this successful user-generated campaign.

KFC Video Contest

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16 Apr 2014
by Stephanie Sundheimer

How to Launch a User-Generated Video Campaign

Two of the biggest trends on the internet today are social and video. Not to mention the fact that user-generated content is huge right now. So when it comes to marketing your business, what better way to attract an audience and engage them than by combining it all with a user-generated video campaign. User-generated video campaigns can take many shapes and sizes. They can be community-related, revolve around a product or help you collect testimonials for your business. Regardless of the type of campaign you are running, the goal is likely to get your audience involved and engaged with your brand. In this post, we’ll be covering where to start with a user-generated video campaign, how to plan and strategize before launching your campaign, and what to do once your campaign comes to its conclusion.

User-generated video campaigns

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09 Apr 2014
by Samantha Dunn

6 Tips for Monitoring Negative Comments on Social Media

Social media has been a business-changer when it comes to marketing and building relationships with customers. There has been so much good that has come from the abililty to interact with one customer, that may be across the world, within a matter of seconds. But with all the good comes the ability for people to put out conflicting and detrimental messages about your business. The key to maintaining a positive brand identity is being ready and willing to respond when that time comes. Here are six tips that will help you combat negative social media publicity and help you stand out as a trusted authority.

Reputation Management

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01 Apr 2014
by Stephanie Sundheimer

Pros and Cons of Buying Video Testimonials

Testimonials are all about proving your worth to prospects and giving them the confidence they need to make a purchase or invest in your services. Testimonials are important, not only because they offer validation of your company, but also because they can help to position you as a real, quality business and allow you to stand out from your competition.

Text testimonials, especially from high profile individuals, can be pivotal in converting leads into customers. But when compared with video testimonials, the credibility factor just isn’t the same. Video testimonials are real, unedited and personal. Or at least they should be. Read more

25 Mar 2014
by Samantha Dunn

4 Undeniable Benefits of User Generated Content

With the explosion of social media and other interactive websites plus the vastness of the Internet itself and online users, much of the marketing power has shifted out of the marketer’s hands and into the consumers. Content created by consumers – user-generated content – has more influence and power over the public than ever. User-generated content (UGC) is content that is made by the general public and can take many forms including blogging, reviews, social media posts, videos, forums, etc. UGC has become an online marketing game changer, and here are four unquestionable benefits of incorporating it into your business marketing plan. Read more

12 Mar 2014
by Samantha Dunn

The Benefits of Using Video in Interviews

In a technology-dominated generation, we’re beginning to see more use of video within the hiring process. Older methods such as phone and lengthy one-on-one interviews are being replaced by cost and time efficient methods like video interviewing. As an employer, there are many benefits to integrating video into your hiring process. Here are some items to consider when deciding if video interviews are right for your business:

Video InterviewingRead more

Are Your Website Testimonials Breaking the Law?

Legal TestimonialsTestimonials and endorsements are becoming a vital part to an online marketing plan in a world where people are getting used to going to forums and other places on the internet to find neutral verification about businesses. Testimonials have become so powerful that the Federal Trade Commission now regulates them when they’re used in business advertising. Chances are, most of us haven’t even thought about the legal implications. So how do you know if your website testimonials are free and clear? Here are some important elements to keep in mind when collecting and displaying your company’s testimonials Read more

#TestimonialTuesday

Testimonial Tuesday

Customer testimonials are so important not only from an internal prospective and for evaluating how your business is performing but from an outsider standpoint and in trying to capture new clients. We wanted to start a universal conversation around this that gives businesses a chance to showcase what their customer are saying. That’s where #TestimonialTuesday comes in. This hashtag basically creates one giant pool of virtual high-fives for businesses. By adding on the #TestimonialTuesday hashtag, you can show off your biggest asset of all- your customers- and give others a chance to see what’s being said about your business. 

Every Tuesday we’ll be displaying some of our happy customers. Join in on the conversation!

29 Jan 2014
by Samantha Dunn

Leveraging Clients to Boost Your Photography Business in 2014

Lakeview Photography

We live in an era with more “options” than we can even decipher. There are hundreds of options for restaurants, clothing stores, real estate agents, electricians and more, all within reach of our own neighborhoods. Along with these choices comes the ability to carefully pick and choose where we want to spend our money. This principle is not any different when it comes to the photography business. Photography is an extremely competitive arena, and image is everything (literally). Even if you know you’re the best at what you do, you still have to convince your next potential customer of your abilities. What makes you stand out from the rest? How are you going to build their trust to pick you over the next competitor? What’s unique about the way you work with clients? These are all questions you have to ask, and when all playing fields are equal, it is where client testimonials will play a unique part in taking your photography business to the next level. Read more

Using Sweepstakes to Collect Testimonials

People love to get free stuff! It’s that process we learned back in grade school known as the “Law of Reciprocity”- responding to a positive, rewarding action with another positive action.

That’s where the idea of sweepstakes comes in as a powerful and effective tool. In a sweepstakes setup, people would take some sort of action to enter and winners are selected at random. This gives everyone a fair shot at winning and serves as a natural draw. Sweepstakes are one way to get people to commit to share their positive experience with your organization. These testimonials will not only give your company a sense of authority in your area of business but also creates a powerful draw for new, potential clients.

Here are some elements to remember when setting up your sweepstakes to collect testimonials. Read more

22 Nov 2013
by Stephanie Sundheimer

Closing More Sales by Optimizing Marketing Channels

There are countless ways for potential customers to find out about your business, so failure to optimize even one of your marketing channels can mean the difference between making the sale and losing out. Today, we are going to cover optimizing individual marketing channels with data-driven tips for closing more sales intended to arm you with the resources you need to capture a prospect’s attention no matter where they are when they find you. Read more

13 Nov 2013
by Stephanie Sundheimer

Boast Member Exclusive – Extended Free Trial of Moz Analytics

Boast is a great tool for building credibility, showcasing testimonials and giving your business a face, but if your website isn’t getting much traffic, reaching your sales goals can be tough.

That’s why we’ve partnered with Moz, an industry leading web analytics software company that specializes in helping companies improve inbound marketing efforts and build online communities.

The folks over at Moz have been generous enough to offer an extended free trial to all Boast members. That means as an exclusive offer, all Boast members have access to an extended 60 day free trial of Moz Analytics.

To learn more about what’s included and redeem your offer, head on over to Moz and create your account.

12 Nov 2013
by Stephanie Sundheimer

What Makes a Good Testimonial?

Testimonials play a huge role in increasing sales and building credibility for your business. But not all testimonials are built the same. There are certain qualities that can make one testimonial far more effective than another, and when you are working hard to collect testimonials, knowing what works can make all the difference. When asking your customers to submit testimonials with Boast, here are three key components your should be sure to mention. Read more

22 Oct 2013
by Stephanie Sundheimer

3 Ways to Use Social Proof to Grow Your Business

Social proof is the idea that we are influenced by the actions of those with whom we are socially connected. If one of your friends shops at a certain store, wears certain types of clothes or does business with a certain organization, you are more likely to follow suit. While this phenomenon is nothing new, social media and the explosion of digital engagement have brought a whole new meaning to the concept. There are definitely ways in which our increased reliance on social proof can harm businesses, but when leveraged properly, it can be an invaluable tool for closing more sales and growing your business. Here are 3 ways that you can use social proof to grow your business. Read more

16 Oct 2013
by Stephanie Sundheimer

3 Tools for Closing More Sales

Closing more sales is all about building up your credibility, proving your worth and helping your prospects to feel comfortable with you and your company. That being said, closing a sale is rarely easy. Fortunately, with the right tools, you can streamline the process of closing sales, allowing for more time on other aspects of your business. Here are 3 tools for closing more sales that can arm you to prove your worth. Read more

11 Oct 2013
by Stephanie Sundheimer

4 Reasons to Include Video in Your Online Strategy

Your online marketing strategy probably includes a variety of tactics, from social media marketing to search engine optimization and maybe some email marketing. But does it include video? Video is an outlet that is often overlooked by small businesses or those looking to cut corners when it comes to online marketing. What people often don’t realize though, is that video marketing can provide far more value and be far more sustainable than many forms of online marketing. So what’s so great about video? Here are four reasons to include video in your online strategy. Read more

How to Collect Testimonials – Convenience is Key

Boast makes it easy for your clients to submit testimonials from a mobile app or your website at their convenience, but sometimes finding the time to submit a testimonial can be tough. Try making Boast a part of your business process so you can collect more testimonials while making it more convenient for your customers.

Whether you meet with customers at their office, your office, their home or elsewhere, chances are good that you see them in person from time to time. The next time you are face to face with a customer, take the opportunity to collect a testimonial using Boast! Read more

4 Ways to Make Your Website More Convincing

Website credibility is a big deal. It plays a role in search engine rankings, influences how long visitors stay on your site, and dictates whether or not people make a purchase. When it comes to determining the credibility of a business, the look and feel of your site, your presence on social media, and your overall website content all play a role in a user’s initial perception. If you are looking to grow the online presence of your business, establishing credibility with website visitors is essential. Here are four ways to make your website more convincing to potential customers. Read more

Boast – Testimonial Collection Made Easy

Our team has been designing beautiful web products and developing innovative applications for more than 8 years. We work daily to help local businesses and Fortune 500 companies build their web presence and grow their organizations, and we make it our mission to provide our clients with the resources they need to make the most of the web.

We truly love what we do, and we have countless clients who will vouch for that. But making it easy for those clients to share their praise for our work has always been a struggle.

The idea for Boast came straight from the problem-solving mindset that we approach every project with – there has to be a better way! Read more