Almost a third of the web now operates on WordPress, the easy-to-use content management system for web developers and beginners alike. Part of this popularity comes from the thousands of versatile and user-friendly plugins available for almost any function, including WordPress plugins to gather and display testimonials. With the right WordPress testimonial plugin, you can easily collect and manage testimonials, and turn your customers’ positive sentiment into value. There are a lot of WordPress plugins out there for testimonial management, and finding the right one can lead to some tedious trial and error. Ask these questions and you can find the right plugin from the start.

Ask These Questions to Find the Best Testimonial Plugin for WordPress

You might not need too many bells and whistles from your WordPress testimonial plugin right now, but this might change as your business ramps up. These features will not only help you set up your testimonial gathering and management tool right away, but it will also give you room to grow in the future.

Can I Display and Gather Testimonials?

A wide variety of testimonial plugins for WordPress provide sleek and attractive display options for your testimonials, but don’t actually help you gather them. These plugins are little different than image sliders or rotators with a few unique display options, but offer little in the way of actual functionality. Choose a WordPress testimonials plugin that can help you display and gather testimonials, or you might find your plugin lacking in the future.

WordPress testimonial plugins that help you display and gather testimonials: Boast*, Easy Testimonials (Pro only), Thrive Themes Ovation

*Your Boast subscription allows you to gather testimonials with or without the Boast WordPress plugin. Your subscription or free demo will include a form and shortlink customers can use to submit testimonials. See how it works ›

Is the Plugin Usable Across Devices?

Plugins with responsive features allow them to change format to suit a user’s device, whether they are on a laptop, smartphone, or tablet. Over 50% of searches are now submitted through a mobile device, so it’s likely that users are visiting your site—and seeing or submitting testimonials—on a smartphone or tablet. Make sure your WordPress testimonial plugin is responsive, so users can easily see and interact with it on any device.

Responsive WordPress testimonial plugins: Boast, Easy Testimonials, Testimonial Widget (display only), Testimonial Showcase (display only)

Is the Plugin Easy To Use and Install?

While you want your WordPress testimonial plugin to have some useful functionality beyond a slider or rotator, that shouldn’t make the plugin difficult to use. If you dread using the plugin or you can’t make it do what you need, it’s ultimately going to hurt your testimonial display page and testimonial gathering campaign. Your testimonial plugin for WordPress should be easy to install, edit or customize as needed. If it requires extensive knowledge of CSS or JSON, or doesn’t give you clear options to change your testimonial display or gathering form, you’re likely to run into problems down the road.

What Integrations Does the Plugin Support?

Plugins and applications that integrate with the other applications you already use will give you even more functionality and usability. If not, you may find yourself creating bridges between applications later on using applets or API integrations, which can get confusing, and don’t always work. For example, you may want to automate your testimonial collection process so you can save time for other activities, so your testimonial plugin should work with email automation software like Mailchimp. If you don’t already, you’ll probably want to display your testimonials on YouTube or Facebook at some point. Integrations will allow you to do this with the click of a button, instead of downloading, reformatting and reposting each testimonial. You might also want to integrate the application with Google Analytics, so you can gather more testimonials and improve the performance of your page or campaign.

See the full list of Boast features and integrations

Does This Plugin Support Multiple Formats?

Bad actors have devised more and more elaborate measures for creating or paying for fake or unlawful testimonials, and customers have noticed. The bar for authenticity and trustworthiness in testimonials is now higher than ever for many customers. This means that text alone, or even text with pictures, is often not enough. Most marketers and advertisers agree that video will be the new message media to rely on, and this will also be true for testimonials. This means it’s important to ask if your WordPress testimonial app supports video testimonials, not just text and pictures.

Understanding the growing prominence of video online, Boast is built especially for dynamic video testimonials, including HD video, though text and pictures are also easily managed and displayed.

Depending on your marketing strategy and the stage your business is in, some of these features may not be essential to you right now. However, choosing a platform that supports these features now will give your business to grow. This will also help you plan for the future, use your testimonial collection for other parts of your business, like hiring new employees and take advantage of new trends.

Conversion Optimization: Automation Guide

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Testimonials: Testimonial Request Toolkit

Find the right words to ask for a testimonial

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Realtor’s Guide to Automating Testimonial Collection

Build a testimonial workflow and automatically collect awesome praise with our step-by-step process.

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Posted in: Conversion Optimization, Social Proof, Testimonials, Video Marketing