It can be difficult to know the right moment to ask your customers for a testimonial. Far too often companies miss the best opportunities to connect with their customers and receive a testimonial. That’s why it’s important to be aware of the right timing to collect quality customer testimonials from your unique customer base. These 4 methods are foolproof ways to collect a robust feed of quality customer testimonials. In the end, it’s all about being proactive.
Here are 4 Foolproof Ways to Collect Quality Customer Testimonials
1. Collect Testimonials In Person
The first way to collect quality customer testimonials is by collecting them in person. If you have the opportunity to communicate face to face with your customers it’s a great way to grow your customer testimonial feed. Collecting customer testimonials in person will allow you to ask detailed questions and provide stats and numbers for your customer to use in their testimonial. Many customers are apprehensive to leave video testimonials when they feel unprepared with what they’re going to say. Collecting testimonials in person takes the stress out of the process and allows you to collect a feed of quality customer testimonials fast.
2. Run a Testimonial Contest With an Enticing Prize
Running a contest or sweepstakes around your customers submitting testimonials is another way to get quality customer testimonials. Customers are more likely to participate in your testimonial campaign when something’s in it for them. Collecting testimonials in exchange for an enticing prize or deal will ensure more customer will participate. This will then allow you to have a wider variety of testimonial content to choose from and display.
3. Collect a Testimonial Immediately After a Sale
Adding your testimonial collection form to your sales process will allow you to collect quality customer testimonials when your company is still top of mind. When your customer has experienced your product or service recently, they are able to pull more details of their experience into their testimonial. This could even provide the opportunity for your customer to feature your product or the outcome of your service in their video testimonial. Adding your testimonial form to your sales process will help you automate your collection process and grow your testimonial feed more effectively.
4. Add a Testimonial Collection Form to your Marketing Drip Emails
The final foolproof way to collect quality customer testimonials is by adding your submission form to your marketing drip emails. Marketing emails are created for customers that are at different stages in the buyer’s journey. Strategically placing an email requesting a testimonial in your email drips where they make the most sense will allow you to connect with customers at the perfect time. For example, setting up a testimonial request email when a specific action has been taken, like filling out a form on your website, will allow you to reach your customers when your company in on their radar. Adding testimonial request emails to a variety of different situations that result in marketing emails will allow you to automate the process even further and grow your testimonial feed quickly.
Trying out all 4 of these methods is the best way to figure out what works best for your brand. You have to put the leg work in to guide your customers in order to create the testimonial feed you desire. With a little bit of guidance and incentive, you will be well on your way to collecting a robust feed of quality customer testimonials. Do you have a method that’s worked well at collecting testimonials from your customers? Let us know what’s worked for you in the comments!